 | Harvard Business Review
Buy new: $99.00 Also check out the Harvard Business Review's website for articles on specific topics:http://www.hbsp.harvard.edu
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 | The Emotional Intelligence Quick Book by Travis Bradberry
Buy new: $16.49 / Used from: $10.00 Offers a different perspective on how to communicate.
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 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $18.87 / Used from: $2.98 Several people mentioned this popular read.
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 | The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
Buy new: $63.00 / Used from: $49.91 Back to the basics refresher on Brand Management
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 | The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time by David Vise
Buy new: $11.20 / Used from: $5.00 This is one of many success stories that enable marketers to get a sense of growth challenges.
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 | Built to Last: Successful Habits of Visionary Companies by Jim Collins
Buy new: $18.15 / Used from: $10.92 |
 | For Women Only: What You Need to Know about the Inner Lives of Men by Shaunti Feldhahn
Buy new: $10.19 / Used from: $5.49 This book, on relationships, helped one of our members learn how to be more effective when working with male co-workers.
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 | The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins
Buy new: $19.77 / Used from: $10.99 This book helped a member get the right footing when entering a large organization to be certain that she understood the culture and challenges before advocating significant changes.
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 | The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book by Don Miguel Ruiz
Buy new: $12.21 / Used from: $7.98 This book, about ethics and principles,is fully applicable in all areas of life, certainly business.
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 | What I Saw at the Revolution: A Political Life in the Reagan Era by Peggy Noonan
Buy new: $10.17 / Used from: $4.86 This book inspired one of our members to make a career in PR and communications. It made her realize the impact one could have from even a support position.
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 | Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: $14.25 / Used from: $5.49 This tiny little read has some amazing new marketing principles in it. Seth Godin is the GOD OF VIRAL MARKETING.
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 | Re-Imagine!: Business Excellence in a Disruptive Age by Tom Peters
Buy new: $13.60 / Used from: $0.72 Tom Peters is one of the biggest innovators in marketing thought leadership. Check out his website at www.tompeters.com for slides and a list of his "new friends".
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.99 / Used from: $3.99 We all had a hunch that this was true and now, here is the wonderful book that proves it...elegantly.
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