Product Description

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.

Product Details

• Amazon Sales Rank: #18207 in Books
• Published on: 2007-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Review
A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you're contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you'll find tons of ideas that will help you get the most out of your program. Even if you're a seasoned affiliate manager, you're bound to pick up several priceless nuggets. --Michael Coley, Amazing-Bargains.com

A Practical Guide to Affiliate Marketing presents concrete and functional information for retailers and marketers to ensure optimal results from their affiliate campaigns. The information is easy to grasp and comprehensive. I can confidently recommend this book to any companies embarking on or refining their affiliate programs. --James Long, Director for PriceRunner.com US

Finally a definitive guide for affiliate managers and those considering starting an affiliate program. Geno has not only done his homework and research in putting this guide together, but his wisdom and hands on experience is evident in every chapter. As an outsourced program manager, I find the guide to be a great reference tool and always keep it handy. I often find myself grabbing Geno's book to see if there is something relevant there. Even with my many years of experience I can honestly say I found new, helpful information and ideas in the book I had not considered before. --Ron Bechdolt, 7 Days A Week Marketing

About the Author
Evgenii Geno Prussakov is a graduate of the University of Cambridge. He has also studied philosophy and psychology at Oxford University (UK), linguistics at the State University of Moldova, and psychology in the United States. He is the founder and president of AM Navigator, an outsourced affiliate management company. Evgenii Prussakov was also voted the Best Outsourced Affiliate Program Manager of the Year for two years in a row (2006 and 2007) bythe largest online affiliate marketing community, ABestWeb.com.

Customer Reviews

No Fluff and 99.99% Solid Content Out of All of the Affiliate Marketing Books This is a MUST HAVE
Unlike most of the books on Amazon I found Geno's to be an extremely efficient read. Most of the books on this subject are filled with "fluffs" and long run on's of success stories. It was very refreshing to finally read a book by someone who approaches Online Marketing and Management from more of a "This is the exact science" standpoint while still keeping the book enjoyable and not dense at all.

I recommend this book to anyone interested in Affiliate Marketing or for the Affiliate who is curious as to how Affiliate Managers think and act.

Great work
-Cyrus Massoumi

Great resource and guide for Affiliate Managers & Merchants
"A Practical guide to Affiliate Marketing" is exactly what the title says. It is a great resource and reference for everybody who is interested in affiliate marketing. It gives answers to almost all questions every merchant wants to ask before launching affiliate program. The book is easy to read and easy to follow. There are many real life examples and valuable tips both for merchants and affiliate managers. The author Evgenii "Geno" Prussakov is one of the most respected and successful affiliate managers in affiliate marketing world. I think the book definitely deserves 5 star rating.

Great 1st Step in the AM biz!
The day I agreed to take on the Affiliate Program Manager position at the company I worked for, I realized that I had some learning to do. I quickly found a bunch of different resources online that pointed me to this book.

It is a quick read. Took me three evenings without dedicating too much time to it. I feel I was able to soak in a ton. Geno's book really motivated me to immerse myself in the biz. I think it will do the same for you.