Product Description

Sun Tzu's Ihe Art of WarR, written in 500 B.C., has achieved international recognition as the foundation of Eastern military strategy.

Product Details

• Amazon Sales Rank: #11392 in Books
• Published on: 2001-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Language Notes
Text: English (translation)
Original Language: Chinese

From the Author
This book focuses on how to apply Sun Tzu's wisdom to business and personal success. The content has three unique features. 1. A new translation of "The Art of War." 2. Excerpts from other translations clarify meanings. 3. Text is simplified into 50 rules for strategic thinking enhanced by useful examples.

Because the Chinese ideogram can be translated with different meanings, I searched world libraries to find different translations. Where translations vary the different meanings are shared in the text. To read "Sun Tzu: The Art of War for Managers" is to read the essence of many translations.

The 50 rules for strategic thinking will assist in your search for useful applications of Sun Tzu's wisdom. Each rule is supported by examples showing how this rule has been, and can be, applied. In a new section in this edition, contemporary managers discuss their personal experiences in applying these rules.

I have twice been invited to China to discuss applications of Sun Tzu's wisdom to business. These trips have enabled me to validate the Oriental Wisdom in the book.

My wish is that you will find the simple wisdom of Sun Tzu useful in your business and personal life.

About the Author
Gerald A. Michaelson has a long and distinguisher career in business. A former vice president of Magnavox and a recognized authority on "The Art of War," he has addressed audiences on five continents on the wisdom of Sun Tzu.

His articles on the application of military strategy to business regularly appear in business publications. His companions books available at Amazon.com are "Winning the Marketing War" and 50 WAY TO CLOSE A SALE (and Keep the Customer for Life). "Winning the Marketing War compares the best of Eastern strategy and Western strategy.

Further information is available at TeamMichaelson.com and Speak4Us.com.

Customer Reviews

Use this book prior to corporate strategy sessions
The greatest value I got from this book was from the way it prompted me to think laterally in new strategic directions.

It gave me a very different understanding and viewpoint of the strategic challenges I was facing and planted the seeds of several ideas which grew into very powerful and insightful strategies.

The book makes excellent tool to inject new innovation and energy into management brainstorming sessions.

Marc Folch

Managers Cookbook
This is a helpful book for helping me deal with staff. I have learned good skills that has helped me with being with a supervisor. It is easy to read and understand.

Comprehensive translation and interpretation!!!
For a first time reader, this book provides a good introduction to the concepts in the Art of War by Sun Tzu.

This book briefly mentions the differences between western and eastern strategy. The book "On War" by Carl von Clausewitz is believed to be the foundation of much of the Western strategy. Clausewitzian theory concentrates on the big battle as the way to win. His work expresses so many ideas that it can be used to justify any positions and in addition, it is filled with convoluted sentences and difficult to read. On the other hand, the eastern strategist Sun Tzu's the Art of War is a masterpiece of simplicity.

The fundamental principles of strategy are the same for all managers at all times and situations. Only the tactics are likely to change. Strategy is best defined as "doing the right thing" while tactics is "doing things right". The dividing line between tactics and strategy is indicated by the point of contact. Therefore, strategy stops at the border in war and at the HQ door in business, whereas tactics begins with contact with the enemies in war and customers in business.

The book is divided into 2 parts.
Part 1 is divided into 13 chapters like the original work, sharing the same title as the original translation. Each chapter provides the correlation of the teachings to the present business world, ending with examples on actual business scenarios.
Part 2 provides a useful guide to practical applications. The practical applications are cited by real persons working in various industries, giving examples of key Sun Tzu concepts in which they have applied in their line of work.
Finally the book ends with an outline of Sun Tzu's key concepts to aid in applications and which also serves to provide a good summary of the entire book Sun Tzu's The Art of War.