Product Details

• Amazon Sales Rank: #4063 in Books
• Published on: 1996-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

Customer Reviews

Outdated
Unfortunately I was quite disappointed by this book as its suggestions center largely on outdated methods such as infomercial marketing and other brick-and-mortar concepts. There is very little information on utilizing eCommerce/the Web for making your mark.
This is a shame as eCommerce is often a great way to get things started on your way to riches.
If you are looking to learn about more traditional means of starting a business (read: offline), this book does have some good ideas but nothing you've not heard or read before if you have read any business or marketing books from the past ten years.

I'm surprised this book has received the number of endorsements and accolades it has and I wonder now if those were largely obtained by reciprocal deals with other authors rather than actual merit.

Dan Kennedy is one smart guy
I've been following Dan for two years now and devour his stuff. This book is practical, bottom-line oriented, pure no B.S. through and through. I loved it!

Good but should be updated to this decade business models.
Good book but focuses too much on direct marketing and the technology section should be updated.