Product Description

Beginning steps for owners of small business websites, including customizable worksheets, search engine optimization basics, keyword tutorials, linking strategies, success stories and articles by experts including Catherine Seda on pay-for-performance advertising do's and don'ts.

Lay flat workbook format lends itself to customization for the reader's business and strategy.

Product Details

• Amazon Sales Rank: #704320 in Books
• Published on: 2005-05-01
• Released on: 2005-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

Review
An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It's the worksheets I value most. -- Joan Friedlander in the Return to Wisdom, Lifeworkpartners.com

One of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision. -- Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004

About the Author
Peggi Ridgway is an award-winning writer, the author of several books and a web marketing coach and consultant. Ridgway has worked with dozens of small businesses, consultants and entrepreneurs in writing and optimizing the content of their websites and using natural, low cost methods for site promotion.

Customer Reviews

A Very Helpful Book
This book is full of useful information from someone who knows the subject. If you want to launch a website, this book will guide you through the process, and if you already have a website, this book will make your site better. It will help you generate more traffic, get return visitors, and build your business. Highly recommended!

for newbies
If you are new to internet marketing and like to fill in forms, then this book will be good you. Some of the ideas are out of date.

Money well spent
"Successful Website Marketing" is an excellent resource for online business owners. In reading it, I received a list of ideas:

How to write a business proposal
Promotional tips and focus calendar
Goal setting
What is your focus product
How to set up a web-ready website
Deciding on the purpose of your website
What actions do you want your visitors to take
Where and how to make links
Building an opt-in mailing list
Using web promotions

This book is worth the money spent to get a step-by-step guide to how to build and market your website and online business. You may want to order more than one copy so that you can write in one now using the worksheets, etc. and save the other one for later reference.