Product Description

Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.

Product Details

• Amazon Sales Rank: #151684 in Books
• Published on: 2004-07-16
• Original language: English
• Number of items: 1
• Binding: Paperback
• 288 pages

Review
...a very practical and easy to use guide which every new author should have. -- Magdalena Ball for THE COMPULSIVE READER

...chock full of ideas that even seasoned book promoters will not have tried. -- Dallas Hodder Franklin, Editor of Sell Writing Online

A fine how-to book from an incessant promoter. -- Marilyn Ross, founder of Small Publishers of North America (SPAN)

Most authors don’t have "deep pockets" for publicity, promotion and marketing, so this is the kind of information we need! -- Rolf Gompertz, veteran publicist for NBC and UCLA instructor

About the Author
Carolyn Howard-Johnson's first novel, THIS IS THE PLACE, has won eight awards. Her second book, HARKENING: A COLLECTION OF STORIES REMEMBERED, is creative nonfiction; it has won three. Her fiction, nonfiction and poems have appeared in national magazines, anthologies and review journals. She speaks on Utah's culture, tolerance and other subjects and has appeared on TV and hundreds of radio stations nationwide. She is an instructor for UCLA's Writers' Program. She loves to travel, has studied in the United Kingdom; St. Petersburg, RU; and Prague and admits to loving publicity and marketing almost as much as writing.

Customer Reviews

Excellent advice
Although this is slightly out of date, the information is still largely current and useful. There's a lot of great advice in this and it's strongly recommended for anyone with a book out but not tons of cash for advertising.

A good buy.

A treasure
This book contains so much useful information. It is definitely an outline for success. Every writer who wants to publish their book should read this book for better selling power. A must have!

Great Resource
Great value for self published authors looking for hands on resources for marketing their book. Alot of good information.