Product Description

In this totally revised and updated edition of the underground classic, The E-Myth, Michael Gerber explores the myths surrounding starting your own business and shows how common assumptions, expectations and even technical expertise can get in the way of running a business.

Product Details

• Amazon Sales Rank: #420786 in Books
• Published on: 1995-04-01
• Released on: 1995-03-21
• Formats: Abridged, Audiobook
• Original language: English
• Number of items: 2
• Binding: Audio Cassette

Amazon.com Review
Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins

From Library Journal
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc.

About the Author

Michael E. Gerber has spent his life understanding and improving the world of the Entrepreneur. This passion led to the founding of E-Myth Worldwide in 1977 to transform the way that small business owners do the work of growing their companies. Having coached, taught, and trained over 50,000 small businesses in 145 countries, Michael has become the world's preeminent small business guru. He has now founded In the Dreaming Room. He lives in Carlsbad, California.

Customer Reviews

The E-Myth Revisited
I highly recommend this book. I am a businessman and currently I own two small businesses. Since originally reading this book years ago I find myself buying copies for friends, associates and one person I just met between flights. After they read the book they tell me it is as if it was written about them, just as I felt. Once you get your small business running it is quite difficult to understand how the focus of your effort and your role in the business needs to change. This book helps you realize what your role should be and how to go about getting there. If you are like most small businessmen, working to many hours putting out fires instead of guiding the ship, this book will give you real world inspiration and guidance that you can actually apply.

Regards,

Al Johnson Jr -CPMR

Small biz aid
Great stuff and a must have - appears to be simplistic but after you really study Gerber's well articulated strategy carefully - it will then reveal its true value.

Nice Book
I have listened to this audiocasset over 20 times. My 5 year old business has left me wanting to close the doors and walk away. It leaves me with too little free time to enjoy life. This tape really hits home and makes you think about what a business really is and has opened my eyes. I have now started taking steps to change my business for good. Gerber believes your business should be apart from its owner and this makes perfect sense. I can't believe I haven't seen it before now. I have been a slave to my business for years and I need to set up a system so the business can run itself. My concentration should be making the system run smoothly and not the day to day work.

I can understand how this book doesn't make sense for somebody just starting a business. All the 'one star' ratings are understandable for those people. However, if your business is running your life and can't seem to figure out how to change it this book is for you. I love it and wish there was a follow up with more examples of successes.