Product Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Product Details

• Amazon Sales Rank: #293 in Books
• Published on: 2007-01-01
• Released on: 2006-12-26
• Number of items: 1
• Binding: Paperback
• 336 pages

Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine.

Contemporary Psychology
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold.

Customer Reviews

Outstanding read.....and re-read.
Fantastic book. You'll come away seeing how you've been victimized by "compliance practitioners" for years, and you'll now be able to see which of the compliance techniques were used on you. But, you'll deviously also start seeing how you can use some of these techniques to get others to, well, comply. I like using the Scarcity technique myself.

Overall, this is a very fascinating book based on facts and studies and is a fun read. Not many books rate 5 stars in my book, but this one clearly hits the mark.

Surprisingly entertaining and accessible.
This was a really enjoyable book -entertaining and accessiblly written while still being informative and empirically grounded. Cialdini avoids sounding like Machiavelli or Robert Greene by writing from the perspective of someone who is the target of influence rather than someone who is doing the influencing himself. Instead of teaching you how to manipulate others, he shows how our own instincts often allow others (sales people, politicians, fund raisers, and others) to persuade us or at worst manipulate us for their own purposes, and to influence our actions even when that influence is unintentional. Reading "Influence" provides a revealing look at how our minds process information. You'll see that it's aptly titled as you identify which methods were used to sell the book to you in the first place.

Incredible insights.
Most of our actions are automatic. You can take advantage of this fact, by activating the psychological mechanism that triggers them. Use it wisely.