Product Details
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
By Jay Conrad Levinson

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Product Description

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Product Details

  • Amazon Sales Rank: #60194 in Books
  • Published on: 1990-11-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 272 pages

Editorial Reviews

From Library Journal
In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

Review
"This very practical guide should be consulted by both practitioners and students of business." --Library Journal

Customer Reviews

Recommended reading for small business owners5
Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.

Completely outdated1
When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.

You don't need this book!1
I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept