Listmania!
Web 2.0 business books
By an Amazon.com customer
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $18.50
I'm the co-author of this book, which is coming out in April 2008.
Marketing to the Social Web: How Digital Customer Communities Build Your BusinessMarketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
Buy new: $16.47 / Used from: $11.99
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $3.28
The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy new: $10.85 / Used from: $0.87
The book that talked started it all, foreshadowing the development of "conversations".
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It RightThe Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
Buy new: $16.29 / Used from: $1.52
An excellent step-by-step guide to corporate blogging.
Meatball Sundae: Is Your Marketing out of Sync?Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $16.29 / Used from: $12.35
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiPersonality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki by Rohit Bhargava
Buy new: $15.61 / Used from: $12.77
I haven't read this book yet, but Rohit has a wonderful point of view. I'm really looking forward to reading his ideas in long form.
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipJoin the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
Buy new: $19.77 / Used from: $14.94
The Open Brand: When Push Comes to Pull in a Web-Made WorldThe Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney
Buy new: $16.49 / Used from: $10.74
Beautiful book, especially well suited for brand marketers.
Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $15.00
Citizen Marketers: When People Are the MessageCitizen Marketers: When People Are the Message by Ben McConnell
Buy new: $18.25 / Used from: $5.79
The Wisdom of CrowdsThe Wisdom of Crowds by James Surowiecki
Buy new: $10.17 / Used from: $7.99
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $8.50