Marketing Learning Center - Great Books on Innovation

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Great Books on Innovation
By an Amazon.com customer

	Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins Buy new: $16.50 / Used from: $6.49
	The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman Buy new: $10.88 / Used from: $7.00
	Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) by Michael Michalko Buy new: $13.57 / Used from: $13.07
	The Myths of Innovation by Scott Berkun Buy new: $16.49 / Used from: $12.61
	Biomimicry: Innovation Inspired by Nature by Janine M. Benyus Buy new: $10.17 / Used from: $8.52
	The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley Buy new: $19.77 / Used from: $12.68
	The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley Buy new: $19.77 / Used from: $2.58
	Seeing What's Next: Using Theories of Innovation to Predict Industry Change by Clayton M. Christensen Buy new: $21.75 / Used from: $4.42
	The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) by Clayton M. Christensen Buy new: $12.21 / Used from: $1.95
	The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen Buy new: $21.75 / Used from: $4.94
	Strategic Management of Technology and Innovation by Robert A. Burgelman Buy new: $130.20 / Used from: $25.98

	Beautiful Code: Leading Programm... $39.10
	Creative Whack Pack by Roger Von Oech $16.00
	The World is Flat on Playaway: R... by Thomas L. Friedman $31.49