Listmania!
Getting Started with Internet Marketing
By an Amazon.com customer
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $16.47 / Used from: $13.52
Great for online marketers, but also gives useful overview for business owners and managers
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $2.31
Great strategic insight to the big opportunities offered by the Internet.
Actionable Web Analytics: Using Data to Make Smart Business DecisionsActionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby
Buy new: $19.79 / Used from: $10.10
If you're going to do Internet marketing, you're going to have to get your head round the stats....
Google Powered: Productivity with Online ToolsGoogle Powered: Productivity with Online Tools by Jerri L. Ledford
Buy new: $26.99 / Used from: $0.17
Google's not just a search engine; for small businesses Google offers productivity tools well worth investigating
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd EditionDon't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $23.25
It's a classic text for those working in web design and usability (although don't forget Jakob Neilsen...)
Googlepedia: The Ultimate Google Resource (2nd Edition) (Googlepedia: The Ultimate Google Resource)Googlepedia: The Ultimate Google Resource (2nd Edition) (Googlepedia: The Ultimate Google Resource) by Michael Miller
Buy new: $23.09 / Used from: $19.50
It's packed with information about Google that you didn't even know you wanted to know...
Homepage Usability: 50 Websites Deconstructed (VOICES)Homepage Usability: 50 Websites Deconstructed (VOICES) by Jakob Nielsen
Buy new: $31.50 / Used from: $9.95
Learn from the master. A practical guide to web site design and improvement.