Product Description

As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what product isbeing sold, the most important component of the sale is you. Here Beckwithteams up with his wife, motivational speaker and former sales executiveChristine Clifford Beckwith, to provide tips, anecdotes, and insights basedon their 30 years of selling experience. Written in a traditional homespunstyle, the Beckwiths offer doses of humor and practical knowledge to anyonewho wants to learn how to seal the deal and thrive in business.

Product Details

• Amazon Sales Rank: #44955 in Books
• Published on: 2007-03-01
• Number of items: 1
• Binding: Hardcover
• 336 pages

From Publishers Weekly
It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry's experience as a bestselling business writer and head of a marketing firm or Christine's as an award-winning speaker and cancer-survivor is directly relevant. Instead, they offer practical advice for effective and memorable interpersonal interactions. Above all, they stress communicating with brevity and clarity—suggesting that every document be cut in half before sending and giving 30-minute speeches in 22 minutes. Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful handling of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable. Readers at the start of their careers or in need of an inspirational brushup will find much of use. (Mar. 1)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From AudioFile
We sell throughout most of our lives, so why not do it well? Without being deceptive, we can make adjustments in our presentation, our appearance, and our story that create a good first impression and a strong motivation to help us. This production is an astute lesson on etiquette, communication, positioning, and promoting maximum openness to our requests, especially when making formal presentations to people in authority. From PowerPoint technique to necktie and business card selections, the authors present the rationales and the strategies for putting your best foot forward. Co-author Christine Beckwith's sections are reasonably effective; however, narrator Lisa DeSimone's overeagerness with presenting them is distracting. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the schools highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.

Customer Reviews

(BUY IT) It's The Best Book I've Read This Year!!!
I'm amazed at the negative reviews... it proves that some people will complain about ANYTHING! The book is nothing but good information put in a way that's easy to remember and share with others. I'm ob here now to buy more copies to give to my BEST clients with a few of my favorite pages bookmarked. I've shared several stories directly from this book to groups I've spoken to all ofer the country. It's played a part in the signing of a rather large order for my company as well.

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The Art of Selling One's Self
There are a lot of hoaky sales, 'power of me', get rich quick books out there, but "You, Inc." actually hits the mark most of the time, and not just as a sales book since like it or not we are selling ourselves from the age of two when we are coo-ing to get our parents approval, to getting that girl/guy to like us enough in that first crucial 2 minutes for a shot at a first date, to landing that important deal and getting that promotion.

The fact that the book is broken up into a book full of two-or-three page vignettes makes it easy to pick up and put down (in short and bluntly, it makes for good bathroom reading) and it also makes it easy to remember (or use your highliter) which messages you find useful. The Beckwiths can occasionally get a little too Pat-Boonish, but for beginners in the business and/or sales world, they easily convey universal axioms of success which will help most people. Things as basic as - 90% of anything is showing up; Do the big stuff but master the small (God is in the details, but so is the devil!); Make that person feel like they are the only one that matters to you at that point in time; Overcoming stereotypes; The etiquette of sending the proper thank you, etc, etc.

Again, these are basic principles refreshingly and breezily presented to us in an easy-to-read-and-retain format. This is not Peter Drucker or Harold Geneen; but all of us, even if we are a monk in solitary (because aren't we even trying to sell ourselves (ie present ourselves in a positive light) to God, after all?) always need a refresher course in that most basic of human interaction: selling ourselves to others....

Great Title - Lousy Book
Rambling. unoriginal and frequently self indulgent, this volume does prove that a catchy title can sell books. It also reinforces that you can not judge a book by its cover. Spend your money elsewhere.