Listmania!
Gold list for marketing folks
By an Amazon.com customer
Meatball Sundae: Is Your Marketing out of Sync?Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $16.29 / Used from: $13.02
The Long Tail: Why the Future of Business is Selling Less of MoreThe Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $16.47 / Used from: $3.43
Here Comes Everybody: The Power of Organizing Without OrganizationsHere Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
Buy new: $17.13 / Used from: $15.66
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.99 / Used from: $2.99
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $42.07
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business IdeasSmall Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
Buy new: $17.13 / Used from: $7.55
The Wisdom of CrowdsThe Wisdom of Crowds by James Surowiecki
Buy new: $10.17 / Used from: $7.95
Naked Conversations: How Blogs are Changing the Way Businesses Talk with CustomersNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $8.49
Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $15.57 / Used from: $2.75
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipJoin the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
Buy new: $19.77 / Used from: $14.20
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds
Buy new: $19.79 / Used from: $17.97
Now Is Gone: A Primer on New Media for Executives and EntrepreneursNow Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston
Buy new: $10.17 / Used from: $8.88
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $16.47 / Used from: $13.44
The Brand Gap: Expanded EditionThe Brand Gap: Expanded Edition by Marty Neumeier
Buy new: $17.24 / Used from: $13.05
Zag: The Number One Strategy of High-Performance BrandsZag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Buy new: $16.47 / Used from: $13.24
Creative Advertising: Ideas and Techniques from the World's Best CampaignsCreative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
Buy used from: $29.26
Juicing the Orange: How to Turn Creativity into a Powerful Business AdvantageJuicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon
Buy new: $17.79 / Used from: $2.86
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoThe Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do by Clotaire Rapaille
Buy new: $10.17 / Used from: $8.10
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore MarketingWaiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg
Buy new: $13.59 / Used from: $0.01
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional AdvertisingLife After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe
Buy new: $19.77 / Used from: $6.00
Marketing Metrics: 50+ Metrics Every Executive Should MasterMarketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris
Buy new: $26.39 / Used from: $25.49
BrandSimple: How the Best Brands Keep it Simple and SucceedBrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
Buy new: $10.17 / Used from: $9.25
IdeaSpotting: How to Find Your Next Great IdeaIdeaSpotting: How to Find Your Next Great Idea by Sam Harrison
Buy new: $10.19 / Used from: $7.44
Caffeine for the Creative Mind: 250 Exercises to Wake Up Your BrainCaffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain by Stefan Mumaw
Buy new: $11.55 / Used from: $10.36
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $16.35
HooplaHoopla by Crispin Porter + Bogusky
Buy new: $29.70 / Used from: $25.70
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd EditionDon't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $23.49
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our CultureThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy used from: $3.00
Communicating Design: Developing Web Site Documentation for Design and PlanningCommunicating Design: Developing Web Site Documentation for Design and Planning by Dan Brown
Buy new: $26.99 / Used from: $26.56
Designing the Obvious: A Common Sense Approach to Web Application DesignDesigning the Obvious: A Common Sense Approach to Web Application Design by Robert Hoekman Jr.
Buy new: $26.39 / Used from: $23.22
Word of Mouth Marketing: How Smart Companies Get People TalkingWord of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Buy new: $16.47 / Used from: $13.85
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust WorldAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Buy new: $16.29 / Used from: $11.55
Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITIONThinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION by Michael Michalko
Buy used from: $2.28
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $10.87 / Used from: $5.05