Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Product Details

• Amazon Sales Rank: #28693 in Books
• Published on: 2006-05-08
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover
Plan your strategy and use the right keywords

Find out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

• Create search engine- friendly pages
• Choose powerful keywords
• Increase visibility
• Encourage other sites to link to yours
• Avoid penalties
• Use pay-per-click advertising productively

About the Author
Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter’s experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the world’s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

Customer Reviews

It's most complete book on topic till now
I am an avid reader on all regarding a topics related to SEO, SEM, PPC or ORM. Now, when this title went out, I was in doubt. Well, I said. "Dummies".
I am not the one. I have a heavy shelf with books on topic, should I take one more with such a title?
Now, let me tell you.
It's far much more better, that every book you will find here in amazon with a topic "ADVANCED, or COMPLETE".
It has so many gems for those, who proudly considers them already advanced SEO skilled, and when you read it - you just say - WOW, this I did not knew. Yeah, that is also interesting.
I am not sure, Peter will read this comment, but I need to tell that with title 'dummies" he lost a big big market share :(. Such as me, who already had some experience. Do not make this mistake. This book is extremely valuable, no matter at which stage of SEO skills you consider yourself.

google optimisation
The book has an address for google registration.Also the title tags and a specific meta tag gets read by google.
Don't know if I am on google yet.Probably not yet.

SEO to the top
SEO for Dummies is a must have book if you are starting in the business, or is just looking to bring your personal website to the top.