Product Description

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

• Build an AdWords campaign from scratch
• Identify keywords that entice people to click on your ads
• Get the lowest bid prices on your keywords
• Defeat click fraud and other scams
• Use search engine optimization techniques
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Product Details

• Amazon Sales Rank: #1487 in Books
• Published on: 2006-11-29
• Number of items: 1
• Binding: Paperback
• 304 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

General, not technical
My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's AdWords. What all the terms really mean. I was looking for the Ultimate Guide to How to Use AdWords, not how to create ads.
There is almost no technical in this book. It tells you how to organize the groups, but not how to go on Google AdWords and create them. It doesn't tell you the step-by-step process of making this work. There are no instructions.
There is a lot of general marketing advice, and some of it is good, but if you are buying this book to sit at your computer and actually make an AdWords account from scratch, you will be confused and disappointed.

DESILUSION TOTAL
Soy cliente de Amazon desde Argentina y desde hace años. He comprado varios libros de diversos temas. Por una promoción que recibí de Amazon compré el libro de Perry Marshall "Guide to Google Adwords". Según avancé en su lectura fui verificando:
1. que gran parte de los sitios de Internet que indicaba Marshall para optimizar el uso de Adwords no existen o no funcionan,
2. que parte de los Sitios que recomienda Marshall son pagos.
Escribí 3 e mails a Marshall señalando cada una de estas situaciones. Me respondieron siempre muy gentilmente, pero sin solucionar lo que decía, en todo caso confrmando mi queja.
Por fin que Marshall promueve sitios pagos no sé con que interés ... y no resuelve las situaciones del usuario de Adwords.
Si utiliza mi dirección e mail para enviarme diariamente mensajes para promocionar sus servicios.

"Perry's nuts to 'spill the beans' in this book for so little money!"
"Perry is thee #1 world expert when it comes to Google Adwords. I can't believe he's put all his Google Adwords secrets into this book for just a few bucks! Perry's the real deal, in a world of 'me too' 'internet marketing experts' that don't really know how to make money using the internet!"