 | Internet Riches: The Simple Money-making Secrets of Online Millionaires by Scott Fox
Buy new: $14.96 / Used from: $9.15 An excellent primer on the basics of running an online business. Highly recommended.
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 | Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) by Perry Marshall
Buy new: $16.47 / Used from: $14.47 The best guide around on running a successful pay-per-click advertising campaign.
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 | Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
Buy new: $26.40 / Used from: $23.09 Easily the best book I've read about how to design a website. Provides an excellent lesson on how to successfully convert your site's visitors into buyers.
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 | Surprisingly Simple: Independent Contractor, Sole Proprietor, and LLC Taxes Explained in 100 Pages or Less by Mike Piper
Buy new: $13.46 / Used from: $17.38 The quickest, easiest way to get a handle on your taxes now that you're self-employed. (Full discloser: I'm the author, so I may be a bit biased.)
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 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $16.50 / Used from: $13.35 Not necessarily specific to running an online business, but a great read nontheless. Extremely useful for learning how to craft your marketing messages so that potential customers will want to act upon them.
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 | Surprisingly Simple: LLC vs. S-Corp vs. C-Corp Explained in 100 Pages or Less by Mike Piper
Buy new: $13.46 A quick run-through of one of the most important topics when starting a business. (Again, possibly a biased opinion. ;-)
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