Product Details

• Amazon Sales Rank: #16633 in Books
• Published on: 2007-02-25
• Released on: 2007-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 204 pages

From the Publisher
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."

-- Dave Taylor, author: 'Growing Your Business with Google'

"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."

-- Steve O'Keefe, author: 'Publicity on the Internet'

"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."

-- Marion Gropen, president, Gropen Associates

Here's what's inside the book:

... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile

Customer Reviews

I loved this book!
Love from Both Sides: A True Story of Soul Survival and Sacred Sexuality

If only I'd found Steve Weber's book last year! What a wealth of information for a first time writer. Writing a book is daunting - takes forever, yes? Then finding a publisher is almost impossible, right? - but once that happens, and amazingly it did for me, I was like a a deer-in-headlights about the marketing and publicity. But now that I've found Steve and his book, I think I'm in love. He charts out what needs to be done and makes seem so easy. Thank you so much!

Fantastic Book
I recently finished writing my first book in nearly 20 years and was looking for information about selling it online. I bought Plug Your Book! by Steve Weber and I'm glad I did. I really had no idea just how drastically the book publishing industry has changed since the 1980's.

One strategy that I started using as a result of reading this book is writing book reviews on Amazon.com (hence this one). I had never written a book review in my life until I read Weber's book. Now I write them all the time.

This is has been one of those rare buying experiences for me - the product I bought actually exceeded my expectations - by a long shot. This book is packed with useful information for authors and publishers. I really don't think you can get this kind of information anywhere else.

I highly recommend Plug Your Book!

Mitch Paioff, Author, Getting Started as an Independent Computer Consultant

Getting Started as an Independent Computer Consultant

Definitely a Valuable Tool!!!
I found that the book had some very important and valuable information, giving both pros and cons of different aspects of online marketing...in the rapidly changing field of book publishing, this book is a must read. If you don't use all of the book's suggestions, (I ended up using a totally different web host than those originally suggested in the book because it seemed much more user-friendly to my neophyte sensibilities), it will certainly get you pointed in the right direction. Thanks a bunch to author Steve Weber for laying it all out!!!