Product Description

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Product Details

• Amazon Sales Rank: #19179 in Books
• Published on: 2006-05-08
• Number of items: 1
• Binding: Paperback
• 408 pages

Review
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

Download Description
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites

Book Info
Explains the difference between search engines, search directories, and search systems. Easy-to-understand and offers numerous screen shots. Softcover.

Customer Reviews

Worth the money.
This is a good book for anyone wanting to learn SEO. Well worth the purchase.

Helpful, easy to understand for the dummy
Very helpful. I didn't know anything about SEO before, but this book helped us choose someone to optimize our website, and it helped equip me to know what to look for and what to ask. I would recommend reading it before you choose a company so you don't get scammed.

Best SEO Book for Beginners
I've spend years teaching people how to optimize websites for search and I always recommend that people read this book to get started. It provides simple, but accurate, explanations on how to optimize websites for search. I highly recommend it.