Product Description

With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character. < BR> Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine what role integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.< BR> Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. He lives in Morgan, Utah. < BR> Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.< BR>

Product Details

• Amazon Sales Rank: #482058 in Books
• Published on: 2003-04-03
• Number of items: 1
• Binding: Hardcover
• 107 pages

Book Info
Pocket-size text identifies ten characteristics that are consistently displayed by people with integrity. Outlines a four-step process to help readers determine their integrity level and enhance one's reputation for ethical behavior. DLC: Business ethics.

From the Inside Flap
Through candid interviews with some of North America's most succesful CEOs and business leaders, authors Adrian Gostick and Dana Telford show that personal integrity is truly a competitive advantage. Without skirting issues, they challenge long-held assumptions of business--illustrating that many of us are on the proverbial edge of the cliff without even knowing it. Through though-provoking, entertaining analysis, Gostick and Telford demonstrate how a business-person can choose integrity without sacrificing power, prestige or money. They ask leaders such as Hank Paulson, Jr., CEO of Goldman Sachs; Don Graham, chairman of the Washington Post; Shelly Lazarus, CEO of Ogilvy & Mather International; Jim Burke, chairman of Partnership for a Drug-Free America and former CEO of Johnson & Johnson; Millard Fuller, president and founder of Habitat for Humanity; and Wayne Sales, CEO of Canadian Tire how they look for, measure and identify integrity in others. While describing ten characteristics that are consistently displayed by people with integrity, Gostick and Telford get right to the heart of putting it into action--helping the reader develop a system of decision-making so he or she can enhance his or her reputation of integrity. In practical application, they demonstrate how to apply a standard of integrity in daily performance: -Finding the right way in gray areas -Creating an environment of integrity within your work team or company -Building trust among those for whom you are responsible Whether you are already a person of integrity or whether you want to enhance your ethical reputation, you will never forget the principles you learn in The Integrity Advantage.

From the Back Cover
Where are you right now?
The Integrity Advantage give you tools to take stock and to solidify or revamp the integrity in your business life.
"They'll tell you (with a wink) that these days, nice guys finish last. If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet," say Adrian Gostick, a respected business writer, and Dana Telford, a Harvard researcher.
Based on a year's worth of research--interviewing CEOs and top business leaders from across North America--The Integrity Advantage identifies ten characteristics that are consistently displayed by people with integrity. The authors then take you through a four-step process to determine your integrity level and help you enhance your reputation for ethical behavior.

Customer Reviews

Social Resp & Profit Motive, mutually exclusive?
Over the last few years, corporate performance has taken a back seat to corporate governance. With every scandal that rocks Wall Street; Enron, Adelphia, Anderson, and WorldCom to name a few, issues like ethics, morals and social responsibility are plastered on the top of the fold of rags ranging from the NY Times to the Morgan City Daily Review. Through interviews with some of the world's most respected CEO's, Adrian Gostick and Dana Telford's book "The Integrity Advantage" sheds an interesting perspective of corporate integrity and how this integrity, in fact, is truly a competitive advantage. The authors describe ten characteristics that are consistently displayed by people with integrity. Although none of these are compelling and shed new light on integrity, the authors emphasize the importance through the experience of the CEO's and demonstrate how incremental improvements in each one develops the reader's decision making enhancing their own reputation of integrity. It would seem, on the surface that integrity is an easy concept to understand and apply. However, the NIKE example speaks to how this is not the case. Although conceptually we can grasp integrity and how this may, in fact, be a competitive advantage, what the book does not address is how it fits within the construct of social responsibility. In other words, is integrity as described in the book, aligned with Milton Friedman and Elaine Sternberg's view of corporate responsibility? Or does it follow the framework put forth by Elizabeth Anderson and R. Edward Freeman? I am inclined to believe the spirit of the book falls somewhere in the middle. The book quotes some of the most successful smartest CEO's in the world. And although social responsibility and certainly integrity are of primary concern, each one of these individuals has a profit motive for being in business. Otherwise, they would be heading up a nonprofit organization. It seems to me these two, integrity and having a profit motive should not be mutually exclusive. Although as Friedman states, social responsibility as a motivating factor in decision making is in fact taxing the shareholders of whom you have a fiduciary responsibility to act in their best interest. As Sternberg states, you have to be able to differentiate between business and other institutions. There should be a distinct line, roadmap if you will, to address both, but make no doubt that the business is the first and foremost responsibility of the executive. That said, there is something to be said of Anderson's and to some degree Freeman's views of social responsibility. The corporation should consider and behave in a way that considers both benefits and consequences to its stakeholders. This does not mean that it should act to promote the greatest benefit to its stakeholders, in doing so it ignores the aforementioned fiduciary responsibility. In my humble opinion Freeman is wrong, they do not have nor should have legal "requirements" to do so. What should drive their stakeholder responsibility is their personal integrity, which gets us back to the book. One could argue that had Phil Knight, or any other of these executives that have recently fallen from grace, pursued the steps in the book they could have avoided the problems they faced. In the end, integrity is indeed a critical success factor that could be used to leverage the corporation and become a competitive advantage. And integrity along with the profit motive should not be viewed as mutually exclusive. However, one should never forget the responsibility to the shareholder and that this responsibility should serve as guidance with integrity as the cornerstone in every leaders and employees decision making process.

Practical Lessons for Living Your Values
If this book had been titled, Leading with Integrity, I would have rated it as four stars. With that title, it's main weakness is in not providing enough advice on "how to" lead with integrity.

While The Integrity Advantage describes some benefits to being a person and an organization of integrity in business or in nonprofits, the evidence in the book is far from overwhelming that integrity is the best way to go. That's unfortunate, because acting with integrity provides many advantages not explicitly described in this book (such as creating positive word of mouth rather than negative word of mouth, attracting customer loyalty that enables you to survive when you make mistakes, involving more stakeholders to help you, and encouraging people to listen to one another and communicate better). Instead, you see some advantages of operating with integrity while being reminded that you'll sleep better at night, even if you make less money. I think a more compelling case can be made than this book does. My guess is that the reason behind this limitation in the book is that only a few executives seem to have been used as sources. I doubt if more than a dozen people are involved with an example, as opposed to a quote.

The best part of the book comes in a list of "What Integrity Looks Like -- Up Close":

"Little Things Count," "Find the White [When Others See Grey]," "You Mess Up, You 'Fess Up," "Create a Culture of Trust," "You Keep Your Word," "You Care about the Greater Good," "You're Honest but Modest," "You Act Like You're Being Watched," "You Hire Integrity," "You Stay the Course." Each part of the list is developed with at least one example from a prominent business leader and some quotes from others. There's also a brief summary at the end of each one.

Another valuable part of the book is in part three where you get tips on how to act on your desire to operate with integrity:

1. Take time to reflect before acting
2. Get ideas from others until you have a good one of what's needed
3. Consider the effects on those who will be affected
4. Start making changes in yourself

Warren Buffett's advice is the best part of this book. He points out that he hires for those with integrity, high intelligence and great energy. But the latter two characteristics don't help if you don't have the first one. I also liked Mitt Romney's example in the foreword of how people with similar values can end up failing if they don't make living their values with integrity a priority. The means count as much as the ends.

After you finish this book, look at the decisions and actions you will probably be called upon to make today. How can you make them with more integrity?

A valuable book of values!
If you want to know how some of the most successful businessmen and women integrate integrity into how they hire employees, run their businesses, and guide their lives -- get this book. If you want to know why integrity is a real business asset -- get this book.

With interviews from some of the biggest names in the business world, Telford and Gostick have crafted a simple, effective roadmap to understanding integrity, understanding yourself, and understanding the tremendous power of integrity. Without being self-righteous or preachy, "The Integrity Advantage," provides sound, practical business advice that is needed more today than ever. Whether you're a CEO, a manager, or a manager-to-be, get this book.