Product Description

The One Show Annual Volume 26

Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. THE ONE SHOW ANNUAL VOLUME 26 celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2004 One Show and One Show Design. In these pages you'll find over 1,500 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this is the must-have annual for creatives, clients, students and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television and radio. 576 pages, 9 x 12, over 1500 full color images.

Product Details

• Amazon Sales Rank: #1057561 in Books
• Published on: 2004-12-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 560 pages

Customer Reviews

The "pop culture engineer" work makes this worth buying.
The one show annual is widely regarded as 'the best of the best' in creative advertising. That said, this edition was a particularly good annual featuring some great work for playstation by tbwa paris, and the world famous 'cog' spot for honda by wieden + kennedy london. However, I was expecting to see all this in the annual. For me, the campaign that made this annual worth the purchase was a campaign that simply leapt off of its unassuming 514th page. Ironically enough, this advertising campaign was about advertising, directed at young people interested in the creative side of the business. As someone that currently works as a creative, it struck a particular chord with me.

For starters, the colors, font treatment, and stylish design of this campaign cuts through the other work in this annual like a well-sharpened sushi knife. Art directed by Lee Jennings, the ads all emphasize the headline "become a pop-culture engineer" a line that for me, quickly gets to the heart of what this business is all about.

Written by Ian Fairbrother, each headline is followed by insightful prose about the biz that really reminds us why we all got into creative advertising in the first place. The ads honestly made me a bit emotional when I first read them, a pretty remarkable thing for a print ad, but yet the one thing we all aspire our work to do.

Really, I am amazed that the campaign hasn't received more attention globally in the past year, though who knows what the future holds. Either way, I am sure we will see more in years to come from Fairbrother and Jennings. I know that the next time they're in the One Show, I'll be buying a copy.