Product Description

Business skills are essential for your long-term success. For the past decade, Business Mastery3 has provided a comprehensive resource for allied health care professionals as well as business owners in all realms.

This exciting edition provides you with tools to set up and manage your business, market your skills, work smarter, develop alliances, enhance communications, and continually increase profits. With more than 400 pages of material,Business Mastery3 teaches you how to stay balanced, increase your client base, get organized, keep books, manage your time, set and achieve goals, and most importantlyùkeep doing what you are passionate about while making an excellent income!

Features Include: Chapter Exercises for Increased Learning Numerous Illustrations, Examples, Charts, and Checklists Samples of Advertisements, Contracts, and Promotional Materials 30 Updated, Reproducible Forms 200+ Low-Cost, Innovative Marketing Ideas Inspirational Quotes and Easy-to-Follow, Fun Icons

Product Details

• Amazon Sales Rank: #304537 in Books
• Published on: 1997-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 448 pages

Review
Business Mastery is more than a book, it is an entire course that would benefit anyone planning/ running a business. -- Reflexology Digest, April, 1998

Business Mastery3 is well written, informative and lively. Whether starting, evaluating or enhancing a practice, it's an ideal office companion. -- Somatics, Summer, 2000

Following the steps and principles in Business Mastery3 gives readers insights and abilities to attain excellence and long-term careers. -- Massage Therapy Journal, Spring, 1999

Whatever the business, this book starts with your feet firmly planted in self-awareness and your dream drawn in detail. -- Massage Magazine, March/April, 1999

Review

From the Publisher
You can have an enjoyable, profitable fulfilling career without sacrificing your values. For the past decade,Business Mastery3 has supported business owners in all realms to reach new levels of success.

This book is written specifically for health care professionals. If you are a massage therapist, chiropractor, counselor, esthetician, social worker, acupuncturist, homeopath, Rolfing  practitioner, nutritionist, naturopath, Reiki practitioner, psychiatrist, Polarity therapist, physician, aromatherapist, personal trainer, reflexologist, physical therapist, or a practitioner of any of the numerous allied health care professions, this book is for you!

Business Mastery3 is also endorsed by other business owners. Many people embrace the principles and holistic approach to life and business that is the foundation of this book.

Tremendous shifts are occurring in the wellness industry and are reflected in this edition which is broader in scope than previous editions. The marketing chapter is greatly expanded, the practice management chapter has been split into several chapters; plus there are two new chapters: Conscious Business and Therapeutic Communications. We've added more than 200 new pages of material, including samples of ads, promotional materials, and contracts. In addition, the forms have been updated and the layout revamped. We hope you find this edition even more useful and fun to use. We were unable to include specific examples for each type of practiceùotherwise this book would have contained many thousands of pages. It's our hope that everyone can easily relate to the examples provided.

Business Mastery3 covers the major aspects of building and maintaining a successful practice. You may find that you only need to concentrate on certain sections of this book depending on your business experience and the degree of clarity you possess. Some of the topics may not be relevant to you now, and may become so in the future. These business skills are fundamental to your successùwhether you work for someone else or are self-employed. It's beyond the scope of this book to thoroughly educate you in all of these areas. Some skills are extremely difficult to illustrate in a book (such as the delivery components in public speaking). Other topics such as insurance reimbursement may require several books to cover procedures and codes. And scores of books can be found on communication skills. The intent here is to convey the fundamentals for business success and to familiarize you with the other principles and skills so that you can appropriately decide which areas you want or need to pursue.

We welcome any comments you may have about the content, style or layout of this book. We will do our best to incorporate your suggestions in subsequent editions of Business Mastery3

We wish you great happiness, health, prosperity, success and balance!

Customer Reviews

An invaluable reference guide.
Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.

Practical to own if you are clueless to business in bodywork
If you have never owned a business but wanted to and think that this is something that you are ready to do. Business Mastery is the perfect place to start. It contains all the information that you need to know to get started and become successful. Make sure you start from page one and read all the way through. There is so much information. I have been in business a long time and if I only knew then what I know now, I would have been happier sooner. This book is like a journey of knowledge laid out for you to grasp as you need the information in it. Right down to all the forms that you may need. It is my business bible. I have reffered to it time and time again. You won't be dissapointed.

Worthwhile reading
I was very pleased with this book. I would recommend to any health professional. It is very helpful to anyone trying to start or improve a business so that ideas can be put in an orderly manner conducive to building a career. It is also useful to someone in a career as an employee because it deals not only with owning a business but with managing a career and a life. This book sets up a matrix upon which personal and professional life can be integrated for the greatest fulfillment of its user. The book is full of ideas, and is especially good with instructions on developing a strategic operating plan. Before reading this book, the reader should have some experience as a decision maker for a business or have taken a few college courses in business.