|
The New Ad Media Reality: Electronic Over Print
|
| Price: | $88.95 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 24 hours
Ships from and sold by Amazon.com
13 new or used available from $19.93
Average customer review:
Product Description
All advertising is not created equal. This unique new look into the psychology of advertising explains why the electronic media should be the preferable form of advertising for any business interested in the maximum return on advertising investment. Using behavioral psychology as it applies to learning and consumer behavior, White details how and why radio and/or television is such a powerful advertising force and how advertisers can use it to maximize their advertising returns and reduce overall advertising waste.
Product Details
- Amazon Sales Rank: #2926168 in Books
- Published on: 1993-07-30
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 264 pages
Editorial Reviews
Review
“The author of this straightforward and easily-digested piece challenges common practices in advertising media purchases, particularly those of local retailers, that he maintains are usually insufficient for achieving desired sales and profitability results.”–
About the Author
BARTON C. WHITE is Professor of Communication and Broadcasting at Western Kentucky University and a national speaker/trainer in the areas of advertising and marketing.
Customer Reviews
Outstanding!
If you own a business or are in media advertising sales (especially electronic) - this is a must for your library.
If you like the Roy Williams Trilogy "Wizard of Ads", "Secret Formulas of the Wizard of Ads", and "Magical Worlds of the Wizard of Ads" - then you'll enjoy and learn from this book.
Read it then re-read.
