Product Details

• Amazon Sales Rank: #599591 in Books
• Published on: 1963-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Customer Reviews

How Johnny Should Write !
Rudolf Flesch was one of (if not) the first to realize that effective written communication differs from what we learn in "English" courses. This classic book teaches pragmatic written communications in an easily readable style! Further, Flesch introduced the "fog index" to quantify the readability of a manuscript! These concepts are the bases of effective journalism and modern technical (scientific) writing. This book is the "touch-stone" to communication in technical/journalistic writing!

Good advice and an inspiring delivery.
Flesch also wrote "Why Johnny Can't Read". He writes passionately; he advocates good, solid education and plain, simple writing. This book not only explains readable writing--it IS readable writing. The original edition dates back nearly to World War II, but it was ahead of its time: his advice is every bit as good today as the day it was written.

Good advice with an inspiring delivery.
Flesch also wrote "Why Johnny Can't Read". He writes passionately; he advocates good, solid education and plain, simple writing. This book not only explains readable writing--it IS readable writing. The original edition dates back nearly to World War II, but it was ahead of its time: his advice is every bit as good today as the day it was written.