Product Description

marketing your medical billing home-based business.

Product Details

• Amazon Sales Rank: #414527 in Books
• Published on: 1998-01-01
• Binding: Paperback
• 135 pages

About the Author
Merlin Coslick is the proprietor of Electronic Medical Billing Service, Watchung NJ, which he has owned and operated since 1990. The company processes claims for medical, pharmaceutical, and durable medical equipment providers. Merlin lectures extensively throughout New Jersey and in New York City and Greenwich, Connecticut, presenting seminars to thousands of entrepreneurs interested in developing a successful homebased business in medical billing. He is the founder and executive director of the Electronic Medical Billing Network of America, Inc., the national trade association in the industry. Associates meet monthly in New Jersey. The Network newsletter, The Electronic Biller, enjoys a worldwide distribution. Through the Network school, students complete classes which may lead the designation, Certified Electronic Medical Biller (CEMB). Merlin has been featured on several occasions in the national magazine, Business Startups, as a leader and pioneer in this field. He consults nationwide to major corporations and private companies as a medical billing business broker, coach, or mentor. He is the author of four other books about the business.

Excerpt. © Reprinted by permission. All rights reserved.
Many people are attracted to the idea of operating a medical billing service as a home-based business. If someone has basic computer operation skills and average intelligence, he/she can certainly learn the data input requirements for these database management programs. A $1000 computer, a few files, and some desk space are about all that is needed to set up a small office in a spare bedroom. The idea of eliminating commuting, child care, and office politics is a strong force to yield to. And when someone starts shopping for software, the program salespeople will enthusiastically underscore these benefits, while implying that the income is almost pure profit, and a pretty good profit at that. It's indoor work, and with no heavy lifting. Less is mentioned about how to get clients. While not ignored, the idea of marketing may be glossed over by salespeople who imply that the company training will "cover that." Initially, it is obvious that this "electronic medical billing service" is faster, cheaper, more reliable, and more efficient than current billing operations in many physicians' offices, so it may be easy to go along with the idea that the service essentially "sells itself." Almost immediately, though, it becomes clear that this is not the case.