Product Description

Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy.

Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.

Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach.

Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.

Product Details

• Amazon Sales Rank: #267050 in Books
• Published on: 2006-11-10
• Original language: German, English
• Number of items: 1
• Binding: Hardcover
• 508 pages

Customer Reviews

Five stars for Tres Logos!
For those who don't know, this is the 3rd in a series of books which showcase creative and unusual logo design from around the world. I own a good-sized collection of logo books, and while some are nicer than others, Tres Logos offers a lot of bang for the buck. Don't expect the usual collection of familiar corporate marks. Previous reviewers gave this book series a poor rating because many of the logos are unknown and too obscure to use for creative inspiration. I think this book delivers in a fresh direction, and celebrates logo design that pushes the envelope, showcasing non-traditional styles. Even the format is interesting - it is an oblong book, but thick on pages! Even the colorful clothbound cover is a deviation from the norm. I own all three and think they look great together on my bookshelf. Looking forward to Quatro Logos!

A chance to make your mark
Philippe John Richardson, of the LA design studio Laundry, says on page 289 of this chunky book "Design as art is quite strong these days, and especially with increased access to faster computers, anyone can become a designer. The volume of less crafted and less educated work is quite high, but the need for strong iconography and simple messages - even if stylised - remains." This sort of sums up this interesting logo book.

It is not a book that contains logos of huge corporations, the CBS eye, Mobil Oil, FedEx (I often wonder how many folks get the right pointing arrow in that logo?) Mitsubishi Industries or Chase Manhattan Bank. The best book I've found on these is Marks of Excellence. Tres Logos aims a lot lower at the solid everyday design problems that you can face: logos for an exhibition, a local retail outfit, a small record company, a children's play group or a charity. The four thousand plus designs in the book will easily kick-start some creative ideas and nicely there are a good few logos included whose style you'll most definitely want to avoid. PJ Richardson's reference to fast computers seems very apt. Without the various logo software packages available this book would be real thin.

The book (beautifully printed and designed) is divided into nine sections but I thought that many of the logos could easily be swapped into any section though the Fashion pages, I suppose predictably, have some very appropriate quirky designs. Missing from the book though are any captions to explain what sort of company the logos are for. Each has a reference number and the designer's name but the index at the back of the book only reveals the same info and the designers' addresses.

Tres Logos is an interesting collection of contemporary everyone-can-design-one marks.


***FOR AN INSIDE LOOK click 'customer images' under the cover.

Designer focused
If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.

It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)