Product Description

Often deceptively simple, the task of a logo is hardly ever an easy one—via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.

Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Product Details

• Amazon Sales Rank: #215292 in Books
• Published on: 2002-10-01
• Original language: German, English
• Number of items: 1
• Binding: Hardcover
• 416 pages

Review
Certainement LE livre de l'année -- Artazart 2002-11

The site for a book which is a definite 'must have' for each and every graphic designer in the world. -- deformat, 2002-11-02

Customer Reviews

anyone feel like a stylewhore?
it's an excellent book (to look at and hold) with a massive amount of content. the shame is that much of the content is too 'trendy' rather than good examples of smart logos. in this it's a great 'what was going on now' resource and does have some amazing works in it but many logos are obviously made to be used only briefly for functions, products or short-term items. if you can afford it then grab it but if you're on a budget get Dos Logos instead, it's a much broader and less 'stylewhorish' collection.

Pretty good for curiosity, but lacks real-world logos
I do like this book. It is an interesting compilation of inspired work, innovative design, strange ideas that make sense. It's good for that kind of reference.

Los Logos has a few flaws, however. First, let me state that I acknowledge that the author did not necessarily intend that this book was the ultimate reference of everything logos, but still. It's a 443 pages long book called LOS LOGOS, it could really bring diverse points of view on the subject. It says here they wanted to present new ideas. Good, there's plenty of that here, but it is packed with dozens of jobs from the same few design companies, which makes for a repetitive collection. If you pay attention, you'll see all works fom the same companies have a similar style, and you end up wanting more, even with so much to look at. That's the one thing that made me sad about Los Logos: why didn't the author look at works from many other styles? These all look the same, either new retro or futuristic. The team that compiled this works actually seems to have gone out of its way to find unusual art all over the world, but then why do all works look alike in a way? It lacks a bit of real-world works. These are mostly used in alternative brands that don't seem to target the majority of the population.

It's good, but could have been so much better.

Best modern logos book ever!
The moment I looked in this book, I knew I had to have it. It is the best book on modern (all past 3 or 4 years)logos I have ever seen. The authors of this book dug deep worldwide to find the best and have come up with the most unique selection of designs. If you are a fan of Swedish, Japanese, UK, or Scandanavian designs, this is the book for you. It isn't often one can fork over money for something like this and walk away feeling they got their money's worth, but with this book I all enthralled by at least 1500 of the designs. All designs also come with web addresses so you can seek out more glorious artwork on your own. Finally, the format of the book is wonderful. It is bound and stiched with a thick hardcover. This book was made to be used, and last a long time.