A Step-By-Step Blueprint for the First-Time Entrepreneur

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Product Description

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

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Product Details

• Amazon Sales Rank: #81038 in Books
• Published on: 2003-06-13
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Features

• ISBN13: 9780071410120
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From Library Journal
In this guide Harper, head of his own management consulting firm, discusses the aspects of becoming an entrepreneur practically and realistically. He covers choosing the type of business; writing the business plan; advertising; financing; and franchising. Included also is the Entrepreneurial Qualities Self-Test designed to measure potential skills. Harper also cites and describes additional sources of information such as the U.S. Industrial Outlook , published annually by USGPO, and Wilson's Business Periodicals Index . Along with Lyle Maul and Dianne Mayfield's Entrepreneur's Road Map ( LJ 9/1/89) and Sharon Kahn and Philip Lieff's 101 Best Businesses To Start ( LJ 7/88), this book will provide a good "first step" for would-be entrepreneurs. Recommended to public libraries.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

From the Back Cover
The nationwide bestseller, updated for beating the odds and achieving breakthrough success

Insightful tips from over 100 Entrepreneurs for Starting a Business--and Doing It Right!

Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success--by launching a business that in your heart, you know will work!

Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:

Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club

"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."--Jeffrey L. Seglin, Editor, Inc.

"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur--and an invaluable advantage for every fledgling business."--Fortune Book Club

"A down-to-earth guide to business startup essentials."--Money Book Club

"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."--Book-of-the-Month Club

About the Author

Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.

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Customer Reviews

Very good
This is the best book on starting business that I've come across. A lot of practical tips on various strategies (marketing, pricing, promoting etc.). However, it is probably more about running a new business rather than steps in opening one. Worth reading thus.
Phuong , MA in Economics student @ U of Toronto.

Pretty good intro to starting a business
This book is a good summary of the more technical aspects of starting a business. It doesn't dig into economics or financial issues too deeply so just reading this book isn't going to make you an expert. But, I think the general steps to starting a business are laid-out pretty well and that this book has a lot of value for someone looking for direction. One thing I would have liked to see in this book was a concise summary of all the steps involved so that when it is time to refer back to this book after reading it, you're not digging through the details and examples.

The Mcgraw & Hill guide to Starting your own business
I feel this book has alot of good information, but for me some things were hard to understand. It has given me new views and I do think this is a great book if you already know alot about business. For me I am clueless so I think I need a more direct guide.