Product Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Product Details

• Amazon Sales Rank: #11072 in Books
• Published on: 1985-03-12
• Released on: 1985-03-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Customer Reviews

The Master plys his trade
Ogilvy is a master and this book is an insightful look into the world of advertising.

the story of a remarkable career in display advertising
This is, I believe, the first book about advertising
I read... many years ago. Ogilvy is a smooth writer
and this is an easy read.

Lost of examples of successful display advertisements
and crowing about his successes. He's not that humble.

Drayton Bird ran Ogilvy Direct - the division of O&M
that handled the ghetto of direct response marketing
- which is what all us internet guys do. Bird's
stuff is even better, IMO, more specialized.
Drayton Bird, Ogilvy's employee, is more of a working
stump... the kind of guy who has been kicked around
a lot in direct response and lived to tell the tale

Ogilvy successfully created slogans and brands. He
wrote some grand headlines. He's an icon and was for
many, many years of his own lifetime. His book is
sort of written from an Ivory tower I think. I'm
noy saying he was out of touch, just that he was
so successful in general at the time he wrote the
book that one would think he farted perfume.

Don't take me too seriously. Ogilvy on Advertising
is great, especially for full-page display ad copy.

A quick, interesting read with solid advertising fundamentals
A solid book that focuses on the basic fundamentals of advertising by one of the most respected "admen" around. It's spattered with interesting stories and some history of advertising, however it is a bit dated since it was published before the Internet age.

Although it may not be the most contemporary book, it still provides great insight and retrospect into how Ogilvy became the advertising master of his time. Anyone in the ad/creative/pr industry should find this interesting. Just keep in mind that things have evolved since this was first written.