Product Description

Tomorrow's managers are off to a strong start with this best-selling, comprehensive tour through the fascinating and challenging related fields of the hospitality industry. Written in an upbeat style by an author with substantial industry experience,-this full-color edition offers an enlightening overview of the industry's many facets. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

Product Details

• Amazon Sales Rank: #38215 in Books
• Published on: 2005-01-23
• Number of items: 1
• Binding: Hardcover
• 704 pages

From the Back Cover

Endorsed by educators, students, and industry professionals

This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.

The third edition offers a comprehensive tour of the fascinating areas of hospitality—service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.

Key features include:

• An exciting new first chapter introducing students to the world of hospitality
• Career information describing a variety of opportunities within the industry
• Personal and corporate files
• Contributing authors offer their expertise
• Websites and Internet exercises linked to each chapter's material
• More SCANS related critical thinking review questions
• Trends, Issues, and Challenges take us directly into the new millennium
• Extensive supplement package

About the Author

Dr. John R. Walker is professor and director of the Hotel, Restaurant and Tourism Management Program at the Alliant International University in San Diego, California. John's fifteen years of industry experience includes management training at the Savoy Hotel London. This was followed by terms as food and beverage manager, assistant rooms division manager, catering manager, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indies.

For the past twenty years he has taught at two- and four-year schools in Canada and the United States. In addition to being a hospitality management consultant and text author, he has been published in The Cornell Hotel Restaurant Administration Quarterly and The Hospitality Educators Journal.

John is an editorial advisory board member for Progress in Tourism and Hospitality Research, published by John Wiley & Sons. John is a past president of the Pacific Chapter of the Council on Hotel, Restaurant, and Institutional Education (CHRIE). He is a certified hotel administrator and a certified Foodservice Management Professional (FMP).

Customer Reviews

Intro to Hospitality
Great book and exceptional service. I bought as a textbook for an on-line Restaurant Management course. It is well written and easy to follow. I love the course.

If you want to go into the HM industry
Read this book! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of this book today.

The "BestEver" Intro Book for a Overview of Hospitality!
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting student
to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along with supplemental material demonstrating further connections to many facets of the service industry.

I thank John Walker many times over for his diligence in keeping consistent the material with regular updates. Other books are good, but John's is the best. Afer more than 44 times of teaching this class, I will stick with John's text. It is an sperb read for those who are either beginning a career or who may be searching for a place to start. It also ties in nicely with other courses that often capture a readers interest to continue on and seek out more information. It is a great recruitment tool if used well.