Product Description

An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Product Details

• Amazon Sales Rank: #1271 in Books
• Published on: 2008-04-17
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 368 pages

From Publishers Weekly
The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology. Wikipedia, the online encyclopedia written, compiled, edited and re-edited by "ordinary people" is the most ubiquitous example, and its history makes remarkable reading. But also considered are lesser-known success stories of global collaboration that star Procter & Gamble, BMW, Lego and a host of software and niche companies. Problems arise when the authors indulge an outsized sense of scope-"this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"-while acknowledging only reluctantly the caveats of weighty sources like Microsoft's Bill Gates. Methods for exploiting the power of collaborative production are outlined throughout, an alluring compendium of ways to throw open previously guarded intellectual property and to invite in previously unavailable ideas that hide within the populace at large. This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities; as such, it makes a fine next-step companion piece to James Surowiecki's 2004 bestseller The Wisdom of Crowds.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From AudioFile
Can you learn about Web 2.0 without spending more time staring at a computer screen? With Alan Sklars unabridged recording of this book, the answer is yes. Consumers, businesspeople, and academics can benefit from this investigation into how online collaboration tools have the potential for transforming research and production. Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors case studies of innovative information sharing. They provide an enthusiastic overview, and Sklar provides an engaging reading that will make listeners excited about returning to their computers to experience new technologies. R.F. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

From Booklist
Anyone who has done even a modest amount of browsing on the Internet has probably run across Wikipedia, the user-edited online encyclopedia that now dwarfs the online version of Encyclopedia Britannica. This is the prime example of what is called the new Web, or Web 2.0, where sites such as MySpace, YouTube, Flickr, and even the Human Genome Project allow mass collaboration from participants in the online community. These open systems can produce faster and more powerful results than the traditional closed proprietary systems that have been the norm for private industry and educational institutions. Detractors claim that authentic voices are being overrun by "an anonymous tide of mass mediocrity," and private industry laments that competition from the free goods and services created by the masses compete with proprietary marketplace offerings. The most obvious example of this is Linux, the open-source operating system that has killed Microsoft in the server environment. But is this a bad thing? Tapscott thinks not; and as a proponent of peering, sharing, and open-source thinking, he has presented a clear and exciting preview of how peer innovation will change everything. David Siegfried
Copyright © American Library Association. All rights reserved

Customer Reviews

Sorely disappointing
I heard a lot of buzz about Wikinomics when it was published a few years ago, but when I finally picked it up a few weeks ago I was sorely disappointed. I'm very surprised that it gets such a high overall rating on Amazon.

First and foremost the book is extremely repetitive. I feel that instead of 300 odd pages it could have easily been under 100 while becoming significantly more readable. Granted, some sections are very well written, but I found most sections of the book difficult to read for more then 20-30 minutes at a time.

This is a subject that I'm very interested in, and am not clueless about, so perhaps I'm a bit biased in that I was already familiar with most of the ideas in the book. However, I still feel that there was way too much hyperbole and not enough critical analysis.

The 7 "business models" that the authors present (which aren't really business models) have so many things in common that dedicating a large chapter to each just doesn't make sense.

The authors use words like 'b-webs' that no one else uses as if they were widely used. Sure, one of the authors coined this word in one of his previous books but it hasn't caught. Deal with it. There's no need to try and force it on us here again.

When it comes to criticisms of the authors' ideas, they get brushed aside without any critical evaluation by just citing another author that agrees with Wikinomics and stating something along the lines of "X is wrong, but Y is right". Having some economic data would have been much more useful than stating "the tide is coming, get in line with the new business models" over and over.

Maybe the book would have been better if the authors published it through a Wiki? I think it would have quickly been edited down to about 70 pages then.

Touches on important points and gets the details wrong
This is the sort of book that often comes out about new social and technological developments... it touches on all of the hotspots surrounding wikis and massively parallel collaboration, even name-drops many important people and cases related to each, but usually gets the details wrong.

Precisely because the issues raised are so important to understanding how we as a society can collaborate on the scale of millions of people working together on similar projects, I must disrecommend this book to anyone interested in the topic : it will hamper those reading it from later coming to a true understanding of how these processes work.

The writing is clear and informative in places, but repetetive and obfuscating in others. The whole could have been improved by being cut down to 1/4 this length, with better sources and serious analysis.

The future of economics
That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. However, it is not immediately clear to everyone what are the forces that are driving this change and what sorts of effects it may have. This book tries to answer these and many other questions in the realm of how the latest advances in various information tools are enabling the radical shift in collaborative production. It is a very readable book aimed at the general audience. The fact that it doesn't delve too deeply into the technical details (like the "Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More") may be a plus, as this way it may be more suitable to appeal to the wider readership base. Overall, it is an interesting read if you are not familiar with the general trends in open and collaborative economy.