Product Details
Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful
By Cherie M Sohnen-Moe

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Product Description

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Product Details

  • Amazon Sales Rank: #34892 in Books
  • Published on: 2007-12-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 462 pages

Editorial Reviews

Massage Therapy Journal, Spring, 1999
Following the steps and principles in Business Mastery3 gives readers insights and abilities to attain excellence and long-term careers.

Review
The Lauterstein- Conway Massage School, David Laut

, Michelle Anne Cox, phenomeNEWS -- "Business Mast

, Julie Register -- "Business Mastery is a book th

Somatics, Summer, 2000
Business Mastery3 is well written, informative and lively. Whether starting, evaluating or enhancing a practice, it's an ideal office companion.

Customer Reviews

WONDERFUL TEXT ON BUSINESS5
GREAT BOOK. BUY IT, USE IT, SLEEP ON IT, YOU WILL LEARN MANY VERY USEFUL THINGS FROM STUDYING THIS BOOK. I GET ALL OF MY MASSAGE TEXTS FOR FREE, BUT THAT IS NOT THE POINT OF WRITING A REVIEW, WHETHER IT BE POSITIVE OR NEGATIVE FOR THE AUTHOR. GOOD IS GOOD. PRESIDENT, BROOKLYN INSTITUTE OF MASSAGE THERAPY ( BROOKLYN, NEW YORK USA : ).ENJOY!

impractical and boring1
One of the most boring and impractical books I've ever read. This was the textbook used in my massage college for teaching business-building skills and establishing a clinical practice. There is very little practical or useful advice, especially for the massage or bodywork practitioner. The information is bland, the writing style hopelessly boring and the methodolgy flawed. Great on presenting theory but comes up short with information that truly works. When I began teaching massage therapy and Career Development, "Business Mastery" was the only textbook I was allowed to use. No other book put my students into a mental stupor more quickly than this one. Marketing advice should be simple, exciting and inspire you to see possibilities; this book makes it about as desirable as a root canal.

If you are interested in practical advice, I would recommend "Marketing Massage- How To Build Your Dream Practice", by Monica Rosenberry. Her methods are not based on classroom rhetoric or theory. To write her book, Monica interviewed and observed therapists from all over the United States, then catalogued the techniques/approaches that work and the ones that don't. She also offers the observations of clients/patients, what drives them away forever or keeps them coming back for years. Monica is a therapist herself, so has plenty of first-hand advice to offer in addition to interviews.

Buisness Development at it's best5
I LOVE this book it's excellent for opening any holistic business. The person I bought it from was very honest about the condition of the book with the coffee stains but it was still readable. Im extremly pleased!