Product Description

Shirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success."Marketing Strategies for the Home-Based Business" presents Frazier's tried and tested methods of applying non-traditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that all new business ventures need. It covers everything you'll ever need to know, from Internet marketing ideas to traditional advertising methods.This highly motivational, easy-to-follow guide also provides workbook pages to chart your businesses progress, tips to take advantage of new technologies, and sample marketing plans.

Product Details

• Amazon Sales Rank: #428443 in Books
• Published on: 2008-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Features

• ISBN13: 9780762742400
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover

About the Author

Customer Reviews

The real power of this book as far as I'm concerned is the two sample marketing plans included for hypothetical companies.

I liked this book. It was simple, straightforward, and easy to read. It's title only claims that it will provide some marketing strategies for the small business. So it's hard to fault this book for failing to offer much substantial content. But since my quick read of this book didn't set my world on fire I can't give it the max star rating. This book has the following chapters:

0. Introduction
1. Your marketing plan: The first step to success
2. Network marketing: Solo style
3. Put it in print: Direct mail marketing techniques
4. Maximum attention through print media coverage
5. Making yourself a broadcast media darling
6. Technological tools and more that maximize marketing
7. Internet help to the rescue
8. Security issues and solutions
9. Gifts and incentives
10. Six marketing ideas for savvy soloists
10a. In summary

The real power of this book as far as I'm concerned is the two sample marketing plans included for hypothetical companies. One plan is for a retail business and the other for a service business. Neither plan is anything special. But they are something that the reader can read, visualize, dissect, and use as a template of sorts for a plan they will be writing for their own small business. It's always easier to write something if you have a sample to start you off.

Chapter 2 is not about the network marketing also known as direct sales. Chapter 2 is about pounding the pavement and getting known by meeting people. A book on this subject that I highly recommend is "Make Your Contacts Count" (ISBN: 0814474020). Chapter 3 may be applicable to some boutique professional service firms, but if I had been writing this book I would have left it out.

Chapters 4 and 5 both cover various angles of typcial public relations tactics. You'll need to do things that can get you known as an expert and/or are newsworthy. Three books that relate here are "6 Steps to Free Publicity" (ISBN: 1564146758), "Promote Your Business" (ISBN: 1865089311), and "Riches in Niches" (ISBN: 1564149307).

Chapters 6 and 7 cover Internet marketing. A nice short book on the subject is "Plug Your Business" (ISBN: 0977240622). Consider reading my book review for it posted on Amazon to see other books I like on this subject.

And it surprised me that Chapter 8 was included in this book regarding Intellectual Property issues. But it was nice to see. An interesting read on the subject is "Intellectual Property" (ISBN: 9781591841777).

The book has a nice summary and conclusion. Both helped pull the book together for me. All in all, this book covers how to devise marketing plans, to get publicity, to set up an Internet presence, and to learn about IP issues. Pretty good. 4 stars!

gourmet gift
The author, Shirley George Frazier, is brilliant. I give this book 5 star. Anyone who has a home-based business should get a copy. Her advice works. I have tried them and it works. I'm impressed to the point that I tell everybody I meet about this book. If you want to increase sales, start with this book. This book guides you step by step on strategies. If you don't read this book, you are doing both yourself and your business an injustice.

Not helpful at all
I thought this book would be helpful with teaching me some basics about starting a home business. I was highly dissapointed. Do not waiste your money on this book. It does not explain enough information to you to be useful and what it does expalin is not that helpful either. This was a total waiste of money.