Product Description

The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business—and watch the profits grow! Vital Information on real-world entrepreneurship that other sources don't reveal.
Insider Secrets on how to secure financing and choose a winning location.
Money-Saving Techniques, including low-cost ways to market your business.
Time-Saving Tips for creating a business plan and handling legal and accounting basics.
The Latest Trends, including how to launch a profitable home- or Web-based business.
Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

Product Details

• Amazon Sales Rank: #141739 in Books
• Published on: 2004-10-22
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover
The inside scoop . . .for when you want more than the official line

Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business—and watch the profits grow!

• Vital Information on real-world entrepreneurship that other sources don't reveal.
• Insider Secrets on how to secure financing and choose a winning location.
• Money-Saving Techniques, including low-cost ways to market your business.
• Time-Saving Tips for creating a business plan and handling legal and accounting basics.
• The Latest Trends, including how to launch a profitable home- or Web-based business.
• Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

About the Author
MARCIA LAYTON TURNER received an MBA from the University of Michigan and worked at the Eastman Kodak Company before founding her own marketing consulting firm, Layton & Co. She has been featured in such publications as Money, Entrepreneur, and USA Weekend, and she is the author of several books, including Kmart's Ten Deadly Sins and, most recently, Emeril!: Inside the Amazing Success of Today's Most Popular Chef, both from Wiley.

Customer Reviews

Excellent reference for all small business owners
I would highly recommend this book to anyone who is starting or who has a small business. There is a ton of good information and great references given throughout the entire book. I am very impressed with the amount of good information in such a small, compact book.

Great resource guide, filled with useful information.
I just got the book and cannot put it down. Ms. Turner makes a potentially dry subject come to life. I particularly like the sidebar information, good examples to support the overall message.

What a great book!
This is one of the best books I've read on this subject. Marcia Layton Turner really knows her stuff. I bought several copies to give to friends who are thinking about starting businesses.