I wrote the book, so, of course, I highly recommend it. Six other reviewers agree!

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Product Description

Visual artists will find this book to be an invaluable reference. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.

The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Any visual artist with the desire to enjoy commercial success from the print market will find this book useful, inspiring and informative.

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Product Details

• Amazon Sales Rank: #357481 in Books
• Published on: 2005-06-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 280 pages

Review
Examines how artists can diversify their portfolio with prints, increase income, gain prominence, and broaden their collector base. -- Art World News, August 2005

Provides guidance in choosing between self-publishing and working with publishers and outlines how to build a successful print-market career. -- Art Business News, September 2005

From the Author
My purpose in writing this book was to be able to reach more artists than I would be able to through consulting and workshops. When I began researching for my first workshops, I found a lack of information on the print market. After numerous suggestions from artists and friends, I decided to write the book. It is a culmination of the advice I doled out to artists during the fifteen years I worked for Decor magazine and Decor Expo tradeshows. The print market can be rewarding, and it can be cruelly punishing for those not prepared to take it on. My goal is to steer artists towards making the best decision for themselves based on their own skills, abilities and ambition.

About the Author
In a career spanning three decades, Barney Davey advised top self-representing artists and art publishers on marketing, advertising, tradeshows and promotion. He integrates his observations of their best practices and his considerable marketing and sales experience to mentor visual artists. Many artists have tapped Barney's expertise to help them launch sell art prints, launch their careers and to find publishers to represent them. He created the Print Market Profits Website to reach out to them.

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Customer Reviews

Here's the Answers from the Horse's Mouth...
So much of what you read today concerning any business advice comes from the other end of the horse. But Barney's book is a must-read simply because he was in the art business for nearly 20 years! He knows about art--from how to make it to how to sell it. If you're an artist looking to represent himself or herself, this book's wisdom is invaluable. It's been my experience, having also been in the art business for 13 years, that most artists don't know how to market themselves or sell their stuff. A lot of the art you see isn't necessarily the best of what's out there, it's just better marketed than some of the other stuff.

Take advantage of the experience Barney brings to the table. Years with DECOR magazine, the Bible of the art trade, and with the DECOR Expo trade shows. He's seen the good, the bad and the ugly...and he's seen how to market it. Even if you, the artist, isn't necessarily planning to market yourself, get this book, read it and then pass it along to the person or persons who will be marketing your stuff.

The bottom line is that the print market is the most lucrative part of the art market, unless you're a Monet or a Van Gogh, and who is? But it's also the part of the market where you can easily lose whatever money you throw into it...unless you know how it works and how to work it. Barney's book, "How to Profit from the Art Print Market," does exactly that. HIGHLY recommended!

Buy this Book!!
This book is THE SOURCE for any artist wishing to find information about the art print market. Five stars aren't enough for this book! It is highly informative and the author, Barney Davey generously shares his experience and knowledge of every aspect of the business. The book is new and has current information and a wealth of resources and contacts for further research. His advice is clear and concise and will provide you with all the information needed to make an educated venture into the art print market. I read this book, followed his advice and within a short time acquired a contract with a global publishing firm. I can't recommend this book enough!

Nothing else like it.
I heartily recommend this book to any artist wishing to enter the print market. I'm thrilled to have found it, read it, and look forward to sharing it with my clients. As far as I know, it's one of a kind. "How to Profit . . . " demystifies the print world for readers. It's a great reference for who you need to know and where you need to go. I also very much appreciate Davey's frankness. He speaks with genuine authority.