Product Details

• Amazon Sales Rank: #447 in Watches
• Brand: Casio
• Model: W727H-1V
• Band material: Resin
• Bezel material: Resin
• Case material: Resin
• Clasp type: Buckle
• Dial color: digital
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 42 mm
• Resin case; Digital-gray dial; Day-date-and-month functions
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
While you're training in the rain for your next BMX race, strap on this Casio Illuminator sport chronograph watch to stay on time and on track. Its chunky black resin wristband and case contain an impressive array of functionality within the resin bezel. The analog time--hour, minute, and second, as well as day, month, and date--is displayed in black on a bright blue background on the lower half of the black dial. Three gold-tone-encircled sub-dials found on the top half of the dial face provide a countdown timer, 1/100th second stopwatch, and multifunction alarm. Press the Light button at the bottom of the bezel to turn on the backlight. This sturdy timepiece won't let you down, rain or shine, with its mineral dial window, quartz movement, and water resistance to 330 feet. In addition, it is backed by a one-year limited manufacturer's warranty.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Pure function
This watch is not flashy. It does its job, and well at that. It keeps time without the glitter of "nice watches." I put it on when I got it, and have since not removed it much. I play soccer in it, sleep in it, shower in it, swim in it, run in it, work in it. It is strikingly weightless on your wrist. Very comfortable as well. It has not disappointed. I have several other watches which I love to look at and keep those for special occasions. Don't expect strangers to complement this piece. Its just not that eye candy. So if functionality and dependability are the priority, you are looking at it.

Decent Watch - Be careful of plastic pieces
I purchased this watch about 4-5 years ago, having had good luck with all my Casio watches in the past. However, after about a year or so, the plastic ring around the face became unglued and fell off. Because this didn't really affect the function of the watch (I wasn't taking it underwater), I kept wearing it until some months later, the piece connecting the watch to the band broke. It was a disappointment in comparison to previous Casio watches I owned, but for $20, I guess a 2-3 year lifetime is what you get these days.

Nice, but date display very small
Have had good luck with all 3 Casio watches I own; they last a long time and work well. My only gripe with this watch is that when using the time display, the day and date display at the top of the window is kinda small and difficult to read.