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The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)
By Bob Willard

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Product Description

In an era when corporations are under increasing pressure to be stewards of the environment and society as they pursue profits, business expert Bob Willard provides a practical benefit-by-benefit guide for assessing all three areas as a win/win/win proposition. Written in the pragmatic language of business leaders, this book is the first to present compelling and quantitative bottom-line evidence of the profitability of social and environmental initiatives.


Product Details

  • Amazon Sales Rank: #345081 in Books
  • Published on: 2002-05-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 240 pages

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About the Author
In over 30 years at IBM, including 20 years in management, Bob Willard gained awards for marketing, technical support, facilitation, leadership development, culture change, and innovation, also helping to redesign IBM's worldwide executive and management development programs. Concern for the environment led to his full-time commitment to engaging companies proactively in sustainable development.