Product Description

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.

Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way

Product Details

• Amazon Sales Rank: #42513 in Books
• Published on: 2008-09-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 270 pages

Features

• ISBN13: 9780979762901
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Review
Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover. --Bob Bly, copywriter/consultant, author of The Copywriter's Handbook

About the Author
Seeing the exploding need for high quality, keyword rich web content, Jon Wuebben founded the SEO copywriting house, Custom Copywriting, in 2003. Rising quickly as one of the fastest growing content providers in the industry, they have written copy for the Fortune 100, small startups, and hundreds of mid-sized organizations. Wuebben has written content for hundreds of companies around the world, in almost every major industry. His articles on online marketing, SEO copywriting and other topics can be found on thousands of sites across the web.

Customer Reviews

Relevant info for today's business world
Reviewed by Irene Watson for Reader Views (7/08)


The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!

It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.

There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.

"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.

Content Rich
Content Rich: Writing Your Way to Wealth on the Web

I highly commend this book to your SEO enrichment. Jon does a fabulous job explaining how content brings customers, and how testing your marketing message to adjust to click-thru is critical. While the book may be a little bit over the heads of novice Internet marketers, it tells it like it is. Consider this book to be one building block in constructing a large commercial building that obliterates the competition.

[...]

Typo Rich
Painful. This book is one of the most painful reading experiences I've ever had.

I had ordered this book for some advice on breaking into online copywriting. Two or three times I just had to stop and double-check its Amazon.com rating. Four-and-a-half stars? Really?

Now, I don't doubt that the author has made a lot of money copywriting--his business has its own website and there are a dozen testimonials in the front of the book. In fact, the copywriting principles themselves seem pretty sound. What I could not handle were the two or three typos on every single page.

Some typos are pretty standard, like "its" for "it's." The book seems afraid of hyphens, as in "multi billion dollar industry," and "benefits oriented, keyword rich copy." It also has a loose understanding of title capitalization: "How many Articles Do I Write? When and Where do they End Up?"

Other typos are really head-scratching, like on page 61: "To give you an example of how keyword prominence is used on a real site, let'sconsideraprojectIdidforwww.batterystuff.com.Thekeywordphrasewas 'motorcycle battery.'" And again on 114 and 115, which has the phrases "get rid of the fl uff," "You'll fi nd when you do this," and "adjective fi lled ones."

Sometimes I had to read a sentence a few times to even begin to understand what the book was trying to say. On page 69: "You can see in the prior examples that we followed a certain strategy in regards to the headers. For the first one, 'Catchquick: The Easiest Shopping Search Engine on the Web!,' we used the company name, Catchquick, the most important keyword phrase - Shopping Search Engine and communicated a good benefit - it's the easiest on the web."

And on page 73: "Something else you could do - and this is a recommendation you don't hear very often is study the masters of writing - some of the best copywriters, like Bob Bly and others as well as some of the better direct marketers out there like Joe Sugarman 24."

The "24" in the last quotation was an end-note reference. The book starts out with those numbers in superscript, then puts them in line with the text, then goes back to superscript. But do you want to know the funniest part? Here's what the end note for 24 says: "Joe Sugarman." That's it. Nearly every end note is like that. The author tells his readers to check out something like 6smarketing.com and zephoria.com, then he points them to an end note that says, "6Smarketing.com/Zephoria.com." It's like the author vaguely recalled a high school English class that said end notes were important, so he threw some in there for kicks.

All through this book, I've been saying to myself, "The subject matter is important, not the proofreading... the subject matter is important, not the proofreading..." But you know what? This is a book on how to write, for crying out loud.

If this book represents the online copywriting industry standard, then there must be a whole lot of hacks and crooks out there. And if it doesn't, then why did I pay money for it?