Product Description

Climb to new heights of success with this new book, which is great for both new and established photojournalists alike. This insider s look at how today s pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers and expand business through lectures and teaching. Extensive sections on Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.

Product Details

• Amazon Sales Rank: #815226 in Books
• Brand: Watson Guptill
• Published on: 2000-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From Library Journal
These two offerings deal with the challenges and opportunities of earning income through professional photography, but each covers different areas. Kieffer, a knowledgeable and experienced photographer, has written a unique guide for students and aspiring photographers who would like to break into the profession and learn from the pros. One of a handful of books on this specialized position, it provides a thorough introduction to anyone who would like to work as an assistant. The book defines the position and outlines typical duties, including nonphotography work such as bookkeeping. Separate chapters address day-to-day work, including that pivotal first day on the job. The book also discusses film and other photographic materials, cameras and other equipment, digital imagery, and the studio from the perspective of the photographic assistant. In the concluding chapter, Kieffer appropriately discusses the transition from assistant to photographer. Sedge, a successful photojournalist, provides a very useful introduction to the business of photography. Although the book is geared toward photojournalists, anyone interested in the financial opportunities of professional photography will find the book quite valuable. Sedge covers virtually every aspect of setting up a small business financial management, legal considerations, marketing, distribution, and customer service. He provides expert advice on developing a marketing plan, expanding one's business, and taking advantage of the Internet, all from an international perspective. Sedge concludes with lists of resources, such as professional associations, books, and other publications. These excellent books are both highly recommended for photography and career collections in public and academic libraries. Raymond Bial, Parkland Coll. Lib., Champaign, IL
Copyright 2001 Reed Business Information, Inc.

Review
"If you are a photojournalist looking to increase your income, this book is definitely for you. -- Photo Source Folio.com

From the Inside Flap
Other guides will tell you how to take pictures; this book will tell you how to take your career in photojournalism to a new level. Professional photojournalist and marketing maven Michael Sedge offers an insider’s look at how today’s pros really sell their work, detailing powerful, Fortune 500 maneuvers for promoting your photographs. Packed with extensive sections on Internet marketing and resources for photographers, this unique book is the most comprehensive and up-to-date strategy guide for tapping into the lucrative photojournalism marketplace. Author Michael Sedge provides step-by-step instructions on how to:

Establish a business

Implement cutting-edge research tactics

Develop a professional niche

Network with editors and other photo buyers

Pitch to radio and TV producers

Expand your business through lectures and teaching

Customer Reviews

Egh...
A suggestion to photojournalists looking to make money: based on the axiom that a penny saved is a penny earned, don't waste your money on this book. Everything you stand to learn from Mr. Sedge you should already know. If you want applicable advice to help grow a photography business, look at "Best Business Practices for Photographers" by John Harrington.