Product Description

6 3/4 x 10 North American Distribution graphic design Whether you're a start-up business or an experienced owner, The Graphic Designer's Guide to Pricing, Estimating & Budgeting, Revised Edition, provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business. This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

Product Details

• Amazon Sales Rank: #119313 in Books
• Published on: 2001-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic design firm whose international client base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration, she lives in Los Alamos, California.

Customer Reviews

basic theological discussion of pricing
This book is not nearly as helpful as I had hoped. If you want to read to entire book, you'll get an overview on basic ethical and pricing theories, but there is no pracitcal "this is what designers are charging now" basis, and it is less that fun to read. Skip it.

Not enough concrete information.
I have been operating a freelance graphic-design business on a casual basis for over 10 year and have just recently decided to take it to a more professional level. I purchased this book because I thought it would help me streamline my billing system and teach me something I didn't already know. Unfortunately, I found that this book was much more chatty than informative and that the information was a bit too vague. It would have also helped if the forms at the back of the book were more fully discussed in the book itself.

While I found it interesting and somewhat insightful to read about the author's opinions and experience (which is credible), I did not feel that I gained much new insight from the book. Another book that I found more pragmatic and useful was Cameron Foote's "The Business Side of Creativity". Even though that book covers all aspects of running a graphic design business, it also includes a section on billing with advice that is both practical and concrete (including how to deal with clients who are price-sensitive in an assertive manner). While this book may help someone who is completely new at billing clients for graphic-design services, I personally gained more from Foote's book than this one.

Freelancers, read this one!
Freelance Graphic Designers, or those considering it, get this one. It is excellent. I have read it 3 times and still learning from it. It is Good advice. She's a nice lady. I want to meet her. This helps you in negotiating and deciding on a price, and not letting the client take advantage of you, and invoicing.

The author is a woman, btw. I think it is cool that a woman can have such a hugely successful business.