Product Description

From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask. In eleven in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Sixth Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography.

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 50 years. It is the accepted authority setting the standards for business practices in professional photography.

Product Details

• Amazon Sales Rank: #81190 in Books
• Published on: 2001-09-01
• Number of items: 1
• Binding: Paperback
• 416 pages

From the Publisher
In a Shifting Photography Business, a Yardstick to Long-Term Entrepreneurial Success

Whether setting up their first photography businesses or renegotiating prices in the face of a declining economy, photographers seeking long-time success need a yardstick for fair and healthy business practices. The American Society of Media Photographers has long ago recognized this need and responded by issuing the renowned "ASMP Professional Business Practices in Photography." Now in its sixth edition, this time-tested classic has been completely updated to address media photographers' most pressing concerns in the age of electronic rights and online distribution.

Packed with basic business and legal forms, checklists, and an extensive cross-media bibliography, "ASMP Professional Business Practices in Photography" discusses how to

* price products and services intelligently
* negotiate fees and agreements with competence
* handle rights in traditional and electronic media
* develop profitable business and marketing strategies
* choosing the right technology
* book publishing

"ASMP Professional Business Practices in Photography" provides reference tools, resources, and hands-on advice for any business, legal, and financial question that media photographers could stumble upon during the course of their careers. The time-tested guidebook is enlightening both for photographers facing one-time decisions and those seeking to make routine-tasks more efficient, from setting up a business and deciding the best time to expand, to justifying higher fees to clients and fine-tuning marketing skills. Encompassing the expertise of more than two dozen acclaimed industry members, including photographers' representatives, writers, educators, web experts, and leading authorities in the stock photography industry, this sixth edition of a classic offers a powerful tool to keeping one's photography business fit in the face of a changing industry.

About the Author
Andrew Berger, an attorney with the New York firm of Tannenbaum Helpern Syracuse & Hirschtritt specializes in intellectual property matters.

Bruce Blank, a Philadelphia, Pennsylvania, photographer, heads ASMP member operations and is managing director of the ASMP Foundation. He conducts numerous seminars on business topics.

James Cavanaugh, was for many years a director and vice-president of ASMP. He is based in Tonawanda, New York, where he operates an architectural and aerial photography business and licenses images for stock uses.

James Cook, a Denver, Colorado, ASMP member is an editorial photographer and software producer and authority on Internet and imaging technology.

Ira Mark Gostin, an ASMP member from Reno, Nevada, is a leading advertising and corporate-industrial photographer who writes and lectures on marketing and business topics.

Scott Highton, is an officer and national director of ASMP who is based in the San Francisco Bay area. He is the author of a number of industry white papers and writes frequently about digital photographic technologies. He is also recognized as a pioneer in the field of photographic virtual reality and works extensively in the multimedia industry.

Bill Hurter, a veteran photography industry writer/editor who has written several books on photography, is editor of Rangefinder magazine.

Pamela Kruzic, an ASMP affiliate, is a freelance assistant based in Knoxville, Tennessee.

Don Luce, for many years an ASMP director and vice-president, is a commercial photographer and educator based in Cleveland, Ohio.

Jean Miller, a freelance editor in Cleveland Heights, Ohio, has an extensive background in education and editing.

Annette Laabs Paajanen, is a Shorewood, Minnesota, writer/editor who specializes in corporate communications.

Victor S. Perlman, Esq., an attorney experienced in the photography industry and copyright law, is ASMP's general counsel and managing director.

Maria Piscopo, an artist's and photographer's representative, consultant, and author is based in Santa Ana, California.

Allen Rabinowitz, an Atlanta-based writer, had been writing for many years on photography and other visual communications topics.

Roger Ressmeyer, a leading magazine and editorial photographer and former ASMP director, is vice-president at Getty Images, Inc.

Peter Skinner, a writer/photographer with an international background in newspaper, magazine, and corporate journalism, is ASMP communications director and editor of the ASMP Bulletin and of the 5th and 6th editions of the ASMP Professional Business Practices in Photography.

Richard Steedman, a founder and former president of The Stock Market agency which was acquired by Corbis, has been a leading authority on the stock photography industry for many years. He is director of photographer relations for Corbis.

Susan Turnau, former president of Sharpshooters, Inc., a leading Miami, Florida, agency which was acquired by Corbis, is a past president of the Picture Agency Council of America.

Mark Tucker, an ASMP member and former chapter president is an editorial and fashion photographer in Nashville, Tennessee.

Richard Weisgrau, ASMP executive director and author of numerous white papers and publications, is a respected authority on the business of photography.

Elyse Weissberg, is a representative and creative consultant for photographers based in New York. She write a popular marketing column for the ASMP Bulletin and also conducts seminars on marketing and promotion.

Customer Reviews

The Photographer's Business Bible
If Your the type of photographer who just wants to shoot nice photos this book may not be for you. But if your trying to start a business as a photographer you may want to strap yourself in. I find that ASMP Professional Business Practices in photography: Sixth Edition is the perfect book to get photographers started in addition to lerning how to run a photo Business in the real world. Some of the contents reenforced what I already knew while other contents helped me with some of my weak points. ASMP Professional Business Practices in photography covers a large specturem of different types of photography and I will no doubt refer to the book in the future.
Sometimes young adults will tell me that they want to become photographers and I just tell them to major in business and minor photography, But if you missed that boat this book is the next best thing.

A must read
This book is filled with important information that will help prepare any photographer looking to run their own business. It is a must read since it familiarizes you with the standard forms, and ways of conducting relationships with your clients.

Photographers!!!
Every photographer wanting to become pro should get this book! :) For a photography book....it lacks nice pretty pictures. It's mainly just plain text, but good info.