Product Description

This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

Product Details

• Amazon Sales Rank: #122597 in Books
• Published on: 2004-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Customer Reviews

A photo-specific business guide
Richard Weisgrau's Real Business Of Photography is copublished with the American Society of Media Photographers, draws on the author's decades of experience as a working photographer and photographer's advocate, and provides a candid assessment which debunks many popular myths of a photography business. A healthy dose of business savvy lends to a photo-specific business guide.

Excellent source of practical advice
I was really impressed with this book. I've read a quite few books on the business of photography lately, and along with Lou Jacob's "The Big Picture" I think this book should be essential reading for all commercial photographers.

I found the chapters on promotion, networking, sales technique and debt collection extremely useful. However I didn't give this book 5 stars because I found the authors stance on copyright a bit limp wristed (i.e. you can licence images for exclusive unlimited use, in perpetuity - so why would you ever need to hand over copyright?) and the advice on writing your own terms and conditions just seems down right dangerous.

Other than that I think "The Real Business of Photography" is brilliant!

Very useful tool!
This book has really set my wheels in motion for fine tuning my photography business approach. Though I've had a successful studio for 22 years, this book has so many good business ideas and details, I can really apply it directly to my operation. The deal negotiation analysis is fascinating, and based on real-life situations. Thanks for a great reference source!!