Product Description

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Product Details

• Amazon Sales Rank: #79556 in Books
• Published on: 2005-02-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Susan Abbott has been a fine art public relations consultant for more than 20 years. She is the author of Corporate Art Consulting (Allworth Press, l994). Her seminars on fine art public relations in the United States and Great Britain led to the development of Fine Art Publicity.

Barbara Webb is Publicity Director of the University Art Museum of Berkeley, where she has developed award-winning public relations campaigns. She lectures widely on fine art public relations.

Customer Reviews

Very Helpful
Fine Art Publicity has some very good ideas about marketing and publicity. We just opened an art gallery, and have already had a few articles published in local newspapers thanks to the suggestions in this book.

Book will be a great help
I am writing a business plan to open an art gallery.
Even though I already know how to market service businesses,
I need to learn a lot about marketing an art gallery. I
found a trove of very good advice in this book. I appreciate
the easy layout and readability also. I expect anyone
with an art business can find ideas here.

A 'must' for aspiring artists and gallery owners alike
The majority of art career guides come from either career counselors or artists themselves, so it's refreshing to note that Fine Art Publicity: The Complete Guide For Galleries And Artists, appearing in its second updated edition, is written by an industry publicist backed by the knowledge of her profession. Galleries and artists receive the basics of marketing to the art community; from researching a media list for both local and national contacts to locating businesses connected to the arts, and gathering a library of samples for targeted publicity contacts. Simply an outstanding reference; a 'must' for aspiring artists and gallery owners alike.