 | The Self-Publishing Manual : How to Write, Print, and Sell Your Own Book, 15th Ed. (Self Publishing Manual) by Dan Poynter
Buy used from: $3.91 Written by the "dean" of self-publishing. A must read book.
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 | 1001 Ways to Market Your Books, Sixth E (1001 Ways to Market Your Books: For Authors and Publishers) by John Kremer
Buy used from: $39.99 A rich source of information.
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 | Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet! by Penny C Sansevieri
Buy new: $12.21 / Used from: $10.91 Penny is a master at promoting books on the Internet. Penny keeps on top of the changes in Internet marketing. This book is filled with insider secrets.
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 | Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets by Brian Jud
Buy used from: $30.47 A masterful compendium of marketing tips & ideas.
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 | Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers by Brent Sampson
Buy new: $13.45 / Used from: $17.37 A very good book on maximizing your marketing efforts on Amazon. I put many of Brent's suggestions to work immediately.
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 | Make Money Self-Publishing : Learn How from Fourteen Successful Small Publishers by Suzanne P. Thomas
Buy new: $19.55 / Used from: $4.10 A book written from practical experience. Very approachable reading.
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 | The Frugal Book Promoter: How To Do What Your Publisher Won't by Carolyn Howard-Johnson
Buy new: $12.21 / Used from: $9.00 Marketing and promotion ideas for those with more time than money.
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 | Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition) by Tom Ross
Buy new: $13.59 / Used from: $1.75 |
 | The Author's Toolkit: A Step-by-Step Guide to Writing and Publishing Your Book by Mary Embree
Buy new: $11.53 / Used from: $8.99 This book started out as a self-published book and was acquired by a traditional publisher. Proof the system works.
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 | The Complete Guide to Book Marketing by David Cole
Buy new: $13.57 / Used from: $8.49 |
 | The Huenefeld Guide to Book Publishing by John Huenefeld
Buy used from: $59.95 This book is one of the best guides to the "business" of book publishing. It may be out of print, but well worth seeking out and acquiring.
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 | U-Publish.com: How 'U' Can Compete with the Giants of Publishing by Dan Poynter
Buy used from: $13.90 A quick read.
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 | How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by Peter I. Hupalo
Buy new: $17.05 / Used from: $9.95 |
 | Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll
Buy new: $16.47 / Used from: $15.40 The best book on the financial aspects of publishing. Read my review of this book on Amazon.
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 | The Right Way to Write, Publish and Sell Your Book by Patricia L. Fry
Buy used from: $125.00 A must read for anyone writing a book - whether you self-publish or not.
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 | The Publishing Game: Bestseller in 30 Days (The Publishing Game) by Fern Reiss
Buy used from: $9.99 Fern writes a good book to understand what it takes to publish a book. Concise information.
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 | Writing Nonfiction, 4th Edition: Turning Thoughts into Books (Writing Nonfiction) by Dan Poynter
Buy new: $10.17 / Used from: $5.38 Dan Poynter is the only author to have two books on my ListMania.
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 | The Book Publisher's Handbook: The Seven Keys to Publishing Success by Eric M. Kampmann
Buy new: $11.86 / Used from: $7.00 Solid information from an industry professional.
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 | Publishing to Niche Markets by Gordon Burgett
Buy new: $11.66 / Used from: $7.25 Narrowly targeting your reading audience is the key to success in book publishing today. This book describes niche marketing at its best.
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 | The Prepublishing Handbook: What You Should Know Before You Publish Your First Book by Patricia J. Bell
Buy used from: $2.50 Pat Bell has been advising authors and publishers for years. She is a frequent contributor to many listservs.
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 | Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses by Marilyn Ross
Buy new: $13.57 / Used from: $2.46 |
 | Start Your Own Self-Publishing Business (Entrepreneur Magazine's Start Up) by Entrepreneur Press
Buy new: $10.17 / Used from: $2.86 Simple, generic information. Dan Poynter's, Ross' and Fry's books contain more practical information.
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 | Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking by Steve Weber
Buy new: $17.05 / Used from: $21.46 The evolving way to promote books.
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 | 42 Publicity Tips for Authors and Small Publishers by Joan Stewart
Buy new: $9.00 The "Publicity Hound" has great information.
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 | Book Marketing from A to Z by Francine Silverman (Editor)
Buy new: $18.95 / Used from: $14.95 |
 | Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work by Jay Conrad Levinson
Buy used from: $13.98 Good advice from the guru of guerrilla marketing.
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 | The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them by Brian Hill
Buy new: $15.56 / Used from: $3.90 |
 | How To Publish and Promote Online by M. J. Rose
Buy new: $10.17 / Used from: $2.01 MJ Rose is an aggressive marketer.
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 | Reading Like a Writer: A Guide for People Who Love Books and for Those Who Want to Write Them (P.S.) by Francine Prose
Buy new: $11.16 / Used from: $4.48 |
 | How to Get Happily Published by Judith Appelbaum
Buy new: $10.85 / Used from: $0.01 A classic book on publishing.
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 | The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living by Peter Bowerman
Buy new: $13.57 / Used from: $11.99 Peter Bowerman has made a name for himself with his "Well-Fed" line of books.
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 | Selling Subsidiary Rights : An Insider's Guide by Thomas Woll
Buy used from: $16.97 Tom Woll is very knowledgeable and covers this topic well.
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 | Business and Legal Forms for Authors and Self Publishers (Business & Legal Forms for Authors & Self-Publishers) by Tad Crawford
Buy new: $19.77 / Used from: $10.95 Take advice from a successful publisher in his own right, Tad Crawford.
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 | Grassroots Marketing for Authors and Publishers by Shel Horowitz
Buy new: $24.95 / Used from: $39.28 Shel is a masterful marketer. He knows how to market frugally.
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