Product Description

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.

Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking.

Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to

BE Uncompromising by sticking to your goals no matter what.

BE Demanding by expecting more, not less, from everybody.

BE Critical by changing old systems that just don' t work.

BE Outrageous by creating your own Business Brain Trust.

BE Prepared for real success on your terms.

Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking.

Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.

Product Details

• Amazon Sales Rank: #318307 in Books
• Published on: 2007-04-25
• Number of items: 1
• Binding: Hardcover
• 224 pages

From the Back Cover

Sometimes, you have to be unreasonable to be unbeatable.

Paul Lemberg's Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™

“I was enlightened and delighted to discover Be Unreasonable. It was not only brand new and fresh, but it was also a pure joy to read.”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

“Paul Lemberg is one of the truly great strategic minds in the business. Every day, for hours on end he works on the front lines of capitalism, helping companies large, medium, and small build totally new strategies designed to drive their growth. He takes companies that are fundamentally tactical and turns them into formidable and sophisticated strategic business and marketing forces.”-Jay Abraham, business growth strategist/expert

About the Author

Paul Lemberg, “The Unreasonable Consultant,” is Chief Business Accelerator and CEO of Quantum Growth Consulting. He has worked with Accenture, Adobe, American Skandia, Cisco, Goldman Sachs, IBM, LexisNexis, OpenText, and SAIC, as well as thousands of fast-growth entrepreneurial companies. His newsletter, Extraordinary Results, is read by more than 20,000 subscribers.

Visit his Web site at paullemberg.com.

Customer Reviews

Responsible For Doubling My Business
I don't know Paul before I got this book. This is the best business book I have read all year.

It's been responsible for helping me double my business in the last two months!

Most of the principles inside will apply to corporate businesses but I took just two of the principles in it, took action on them, and saw radical results. It's not the specific strategies that helped me see these results, it was the change in perspective on doing things that this book certainly provided me.

I recommend it to anyone who wants to grow their business fast.

Fabian Tan

Laura Goodrich
I just finished reading Be Unreasonable. I read it on the treadmill, exercise bike and other stationary machines designed to get the job done. I cannot begin to tell you how much I love it.

I read a lot of these books. I'm a host, author, speaker and coach, so you can see by the nature of my work that I am passionate about helping people focus on the desired outcome and ultimately achieve it.

I am going to do something with this book I rarely do. I'm going to the gym tomorrow, and I'm going to read Be Unreasonable again. There are so many important points, I want to make sure I can take the concepts and put them into play with my organization and those I serve. Bravo, it is a masterful body of work.

Excellent advice
One of the better self help books. I passed it along to my 2 sons and both have benefited from the power of the advice.