Product Description

According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:

* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.

---

Product Details

• Amazon Sales Rank: #902803 in Books
• Published on: 2006-07-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From Booklist
Businesses can't afford to ignore this latest publishing phenomenon. Yet, as Flynn points out in Blog Rule 4, "It's the casual, conversational, anything-goes nature of the blog that makes it both so appealing to blog writers and readers--and so potentially dangerous to business." In neatly ordered chapters, with plenty of recaps and action plans (perfect for busy businesspeople to skim), Flynn helps readers decide first of all if blogging can benefit their business and, if so, how to do it in a way that's safe for business. Although her suggestions--creating a blog management team, writing blog rules, and training relentlessly--will undoubtedly minimize businesses' exposure to information leaks and litigation, they also run the risk of quashing the spontaneity essential to blogs' success. Such a balancing act is probably inevitable, although businesses that weigh the risks too long risk getting left behind. Includes Q&As, sample blog policies, and plenty of best practices. Bloggers will squawk, but suits will study. Keir Graff
Copyright © American Library Association. All rights reserved

Review
"If blogging is something that your company is considering,this book should be studied carefully long before the first word is posted." -- Security Management

"In a world where technology outpaces us all, this very tactile book will come in handy." -- Niche

"This book is a must read for any manager of blogs who wants an overview of important policy and legal issues." -- Choice

“Since the rules about online relationships and blogs can be hazy, Nancy Flynn has written an essential guide….In a world where technology outpaces us all, this very tactile book will come in handy.”

-Niche Magazine

Review

"Praise for Nancy Flynn’s Previous Books

E-Mail Rules

""A handy e-risk management tool for companies...Good advice abounds for executives, managers, and line employees... Recommended for all business collections. ""

-- Library Journal

The E-Policy Handbook

""This new book on the risk management of electronic communications is what every business book should be: easy to understand, full of practical tips, and provocative... You might not find a more useful business book this year, or next, than this one. ""

-- Training

""...an eye-opening book.""

-- BookPage

""If your company has an online presence -- even one employee online -- then buy this book...This nice, concise book explains the ins-and-outs of making your workforce Net savvy.""

-- The Toronto Star"

“If blogging is something your company is considering, this book should be studied carefully long before the first word is posted.”

-Security Management

“This book is a must-read for any manager of blogs who wants an overview of important policy and legal issues.”

-Choice

"... an essential guide….In a world where technology outpaces us all, this very tactile book will come in handy.”

-Niche Magazine

"... the one guide readers need to help ensure that their organizations are helped and not hindered by this revolutionary tool.”

-Business Times