Product Description

Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies.

In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.

Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back.

Weil explains how corporations like Google, GM, and IBM are maintaining popular blogs and keeping their sales up. Whether your company is large or small, make your way into the blogosphere, and let Debbie Weil show you how to get it right the first time.

Product Details

• Amazon Sales Rank: #478716 in Books
• Published on: 2006-08-03
• Format: Bargain Price
• Number of items: 1
• Binding: Hardcover
• 240 pages

From Booklist
With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn's Blog Rules (2006) and is more appropriate for the corporate crowd than Andy Wibbels' Blogwild! (2006). Keir Graff
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Review
She makes a convincing case for the corporate blog. Smart, witty, and accessible. -- Kirkus Reports

From the Back Cover
"The world does not need any more boring corporate blogs. We do, however, need a great one...from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now."
-Seth Godin, author of Small Is the New Big

"Rock-solid advice and examples for anyone considering business blogging. Weil deftly shows how to avoid the pitfalls of open communications while establishing a real conversation with your customers."
-Chris Anderson, editor-in-chief of Wired and author of The Long Tail

"To blog or not to blog? In business today, that is the question. And nobody is more qualified to provide the answer-and to demystify the blogosphere for corporate America-than Debbie Weil. With incisive writing, vivid examples, and plenty of takeaways, this is *the* book smart businesspeople should read to understand the ins and outs of blogging. Prepare to take notes!"
-Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy. Even better, it helps ensure your blogging efforts will you make you-and your boss-look good."
-Jackie Huba, coauthor of Creating Customer Evangelists

"Future CEO bloggers will thank you, Debbie, for saving their precious time with your book. If I’d read this book before I started blogging I would have saved 5-6 months of trial and sometimes embarrassing error. Maybe more. Great job!"
-Zane Safrit, CEO, Conference Calls Unlimited

"The plain-English practical advice in The Corporate Blogging Book offers the kind of insights that took us years of trial and error to figure out. . . . An invaluable reference."
-Mena Trott, president and a cofounder, Six Apart