 | The Last Lecture by Randy Pausch
Buy new: $14.27 / Used from: $3.25 My new favorite...This book is absolutely amazing. I highly recommend The Last Lecture for for anyone who wants to find more meaning in life.
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 | Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $12.46 AMAZING book on behavioral economics simular to Freakonomics but better
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 | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $7.97 / Used from: $2.35 about trends and epidemics
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 | Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.97 / Used from: $4.85 learning that your first assumptions are usually correct
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 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.20 / Used from: $3.87 AMAZING book on the power of numbers and people.
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 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.02 Best of Breed on how technology is changing business
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 | The 7 Habits of Highly Effective People by Stephen R. Covey
Buy used from: $0.01 best books out there on leadership
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 | What Color Is Your Parachute? 2008: A Practical Manual for Job-hunters and Career-Changers by Richard N. Bolles
Buy used from: $0.31 the best book on finding a life changing job hunt.
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 | The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need by Daniel H. Pink
Buy new: $10.20 / Used from: $5.25 Really Great Book for those who do not like to read. This is the First ever comic carrier book. I read this book in 45min. I love it
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 | The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
Buy new: $10.88 / Used from: $3.21 Great book on Globalization
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 | The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman
Buy new: $23.10 / Used from: $8.45 the best in breed in understanding what is Globalization
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![Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything](http://ecx.images-amazon.com/images/I/51Cz7mSihbL._SL75_.jpg) | Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Buy new: $14.48 / Used from: $4.50 great book on how economics applies to everyday life
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 | Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher
Buy used from: $2.74 learning how to get what you want and also getting what your enemies want. one of the best books on Negotiation and conflict resolution.
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 | The Evolution of Cooperation: Revised Edition by Robert Axelrod
Buy new: $11.52 / Used from: $7.04 Best of Breed. About Game Theory. somewhat technological but AMAZING insight
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 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $11.49 good book on creating new markets Blue oceans not red competitive ones
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 | Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
Buy new: $11.66 / Used from: $0.01 short, and about change must read. fun story
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 | How Full Is Your Bucket?: Positive Strategies for Work and Life by Tom Rath
Buy used from: $7.36 how to get results by thinking positively
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 | The Art Of War by Sun Tzu
Buy new: $3.99 / Used from: $3.88 a must read for all CEO's
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 | Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $4.46 Understanding Mass Collaboration
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 | The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
Buy new: $5.88 / Used from: $0.49 If you do not know the "google story" this is a must read to understand the future of business
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 | The Marketing Mavens by Noel Capon
Buy new: $27.50 / Used from: $1.56 great book on understanding marketing as management/innovation methods
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 | Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru
Buy new: $25.05 / Used from: $2.13 LOVE this book on how TBWA/Chiat/DAY uses Disruption to innovate. Apple & Absolute Vodka are just a few of the success stories of Disruption
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 | Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) by Jon Steel
Buy new: $19.77 / Used from: $11.95 best book out there on how to find insight and pitch form goodby Silverstein & partner's John Steel on what to do and what not to do
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 | Truth, Lies and Advertising : The Art of Account Planning by Jon Steel
Buy new: $26.40 / Used from: $17.60 the first book ever written on advertising planning
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 | Adland: A Global History of Advertising by Mark Tungate
Buy new: $27.02 / Used from: $20.00 History of Advertising learning how advertising started and how the big advertising agencies got where they are
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 | The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer
Buy new: $23.07 / Used from: $14.68 BEST book on online advertisng there is an aggregation of over 1,200 studies over the past 10 years of online advertising.
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 | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $15.21 / Used from: $9.14 how to evaluate if your ideas will work with the consumer
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 | Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan
Buy used from: $3.41 a required read for portfolio schools. Creative book on how to create ads.
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 | The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
Buy new: $14.93 / Used from: $10.92 Great book on Copy writing. mostly direct marketing however, after reading you will know how to write good copy
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 | Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Buy used from: $4.75 tells you how to implement a word of mouth strategy using different mediums including online. you will understand Word of mouth and viral after reading this.
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 | Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German Edition) by Josef Muller-Brockmann
Buy new: $60.71 / Used from: $59.42 By far the best book ever written on layout and type. older book and in 2 languages but absolutely best of breed
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 | Adobe Photoshop CS3 Studio Techniques by Ben Willmore
Buy new: $34.65 / Used from: $8.76 best book to learn Photoshop. Great reference as well.
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