 | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan
Buy new: $16.47 / Used from: $16.12 New book from Brian Halligan and Dharmesh Shah, co-founders of HubSpot in Cambridge, MA.
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 | Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber
Buy new: $11.29 / Used from: $6.72 The latest from Larry Weber, chairman of W2, founder of the Weber Group and former CEO of Interpublic's Advanced Marketing Services arm.
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 | Get Seen: Online Video Secrets to Building Your Business by Steve Garfield
Buy new: $16.47 The first book from pioneering videoblogger, speaker and consultant Steve Garfield, based in Boston.
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 | The Social Media Marketing Book by Dan Zarrella
Buy new: $13.59 / Used from: $19.33 Dan is an inbound marketing manager at Cambridge-based HubSpot who has written for blogs like Mashable and ReadWriteWeb and has spoken at events like Search Engine Strategies and 140: The Twitter Conference.
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 | Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
Buy new: $16.47 / Used from: $14.95 The first book from Twitter guru Chris Brogan, president of New Marketing Labs and organizer of the Inbound Marketing Summit.
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 | Twitter For Dummies by Laura Fitton
Buy new: $14.95 / Used from: $10.95 Laura Fitton, a/k/a @pistachio on Twitter, is a consultant and founder of the Cambridge start-up Oneforty.
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 | Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age by Scott Kirsner
Buy new: $15.95 / Used from: $36.66 My own book... which focuses on how artists (filmmakers, musicians, writers, etc.) can market themselves and earn a living using social media tools and the Web.
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 | World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
Buy new: $15.61 / Used from: $11.98 The latest from David Meerman Scott, a former marketing exec for several local tech companies... now a sought-after marketing speaker and strategist.
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 | Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy new: $18.47 / Used from: $9.25 A new classic on how we make decisions from Dan Ariely, who runs two research groups at MIT's Media Lab: The eRationality Research Group and the wonderfully-named Center for Advanced Hindsight.
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 | Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
Buy new: $11.53 / Used from: $9.80 Dan Schawbel, a social media specialist at Mass.-based EMC Corp., offers his advice on personal brand-building.
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 | Socialnomics: How social media transforms the way we live and do business by Erik Qualman
Buy new: $16.47 / Used from: $14.81 Erik Qualman is the global VP of online marketing for EF Education, in Cambridge, MA.
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 | YouTube and Video Marketing: An Hour a Day by Greg Jarboe
Buy new: $19.79 / Used from: $17.57 Greg Jarboe is co-founder of the agency SEO-PR and a frequent speaker at the Search Engine Strategies and MarketingSherpa summits. He's also featured in the book Online Marketing Heroes.
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 | Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
Buy new: $10.85 / Used from: $9.84 Paul Gillin was executive editor of Computerworld and founding editor at Tech Target. Now a research fellow at the Society for New Communications Research.
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 | Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
Buy new: $16.47 / Used from: $9.98 More from Weber.
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 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $12.58 Josh Bernoff is the top social media expert at Forrester Research (Cambridge, MA). Charlene Li is a former Bostonian now living in exile (Northern California.)
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 | The Word of Mouth Manual: Volume II by Dave Balter
Buy used from: $4.65 Dave Balter is the founder of Boston-based BzzAgent and co-founder of the Word of Mouth Marketing Association (WoMMA).
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 | The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin
Buy used from: $2.98 More from Gillin.
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 | The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies by Larry Weber
Buy used from: $0.01 More from Weber.
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 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $11.53 / Used from: $9.90 More from Scott.
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 | Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter
Buy new: $11.70 / Used from: $0.01 More from Balter.
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 | The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine
Buy new: $16.47 / Used from: $0.38 Two of the authors, David Weinberger and Doc Searls, are now fellows at Harvard's Berkman Center for Internet and Society.
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 | Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $19.00 / Used from: $4.48 Seth is more of an honorary Bostonian -- but I can't resist. He did his undergrad at Tufts University. One of his first gigs was at Spinnaker Software, an educational software company in Cambridge. And he was a long-time columnist for Fast Company during its Boston era. (But Seth also now lives in exile, in New York.)
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Listmania!
