Product Description

Book Marketing from A to Z presents personal promotions from hundreds of authors throughout the English-speaking world, whose titles range from one to 100 in all genres. The problems of authors are universal. Be their publisher Random House or AuthorHouse, authors soon discover that book promotion is their responsibility. Arranged alphabetically into 35-40 promotional efforts, Book Marketing from A-Z is easy to navigate. Readers will also relate to the writers’ pleasures and pitfalls, presented with honesty and humor. The book is certain to appeal to both novice and veteran authors, editors, publicists, publishers, ghostwriters and book coaches.

Product Details

• Amazon Sales Rank: #1241684 in Books
• Published on: 2005-03-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 402 pages

About the Author
The author is a former newspaper reporter and free lance writer who penned two 600-page guidebooks, Catskills Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. Hungry for ways to promote her first book and not finding much material on book marketing, she started an online newsletter for authors in March 2003. The subscribers’ super strategies are the basis of this book.

Customer Reviews

A Must For All Authors To Have!
If you were to sit and talk with any writer whose work is having success, and ask them what the main element is that has made this a reality, they would tell you one word, promotion.
As a reviewer, I have read countless books that literally brim over the top with talent and craftsmanship of writing that will never be read by a hungry audience. Why? Because none knows about these rare treasures that would fill them with total ecstasy and pure reading enjoyment. When I am asked, who is your favorite author; I always say, the unknown. It is a sad truth, but there is hope at the end of the tunnel, Book Marketing from A-Z, may indeed give any author a fighting chance in the competitive world of publishing.

What will you find inside the pages of this excellent work? The heart of your fellow authors, reviewers, and others that will share with you their trials, tribulations, failures and successes in book promoting. Written in a clear concise way; this work is easy to navigate, not filled with fluff, but with honest ideas to help you achieve your goals.
Authors from every genre are represented, countless stories and valuable tips literally fill each page with their carefully constructed ideas and plans that have helped to bring them in contact with the reading public. Find out the true answers to questions such as; Just how well do contests do to draw potential buyers? Are reviews really that important? Does having a book signing really make a difference? If you have an unanswered question about promoting, this book will give you the answer.

As one who hears the heart-cry of countless unknown authors, I cannot recommend this book highly enough. This work will be a Godsend to you; an author's Bible that you will refer to time and time again; one that will help join you with the reader that is awaiting your hidden treasure.
Shirley Johnson
Senior Reviewer
MidWest Book Review

Valuable resource for authors!
If you've written a book, you probably know by now that you're only half done - next you have to market it. But before you spend thousands of dollars on a marketing campaign, invest about twenty bucks and get this book! It's a great place to start for one key reason - over 300 published authors share nuggets of wisdom. This isn't just theoretical stuff. What you'll find here comes directly from experience.

Chapters are arranged in alphabetical order; the no-nonsense, get-to-the-point categories include Book Signings, Internet, Pitching the Media, and Snowball Effect. Here's one of my favorite lines in the book: "I've found that book promotion, like life, is a series of lovely little chain reactions." So very true. One contact leads to another. One creative marketing idea spawns another, and pretty soon you're making books sales today from action you took months ago. Jump-start this process by reading "Book Marketing From A-Z." You don't even have to read it in order, or in its entirety, to start benefiting from its content.

Whether you've just released your first book or you've completed your fifteenth, "Book Marketing From A-Z" gives you good advice from fiction and nonfiction authors of many different genres who've been there, done that.

-- Graciela Sholander, http://dreamitdoit.net

Contributors Share--From the Heart
Right off, you should know that I contributed to this book. Now you know that, you may also want to know that this fact should not reflect poorly on the credibility of this review, partially because I WAS involved with it from the very beginning.

BOOK MARKETING FROM A TO Z evolved from a fine newsletter that Francine Silverman publishes. It is a place where authors share their promotion ideas in an effort to help one another. Francine assembled the best of these and that makes it a book of practical--and heartfelt--ideas. I am proud to be a part of it and feel it will make a fine companion volume to my THE FRUGAL BOOK PROMOTER, also available on Amazon.
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Carolyn Howard-Johnson, author of USA Book News "Best Professional Book 2004," THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T.